Remove Advertising Remove Consumer Remove Drop-Shipping Remove Returns
article thumbnail

5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Collect and Leverage First-Party Data .

article thumbnail

Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

Consumer 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” Right-sized packaging reduces product damage which itself results in lower rates of returned goods.

article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

article thumbnail

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. That’s a drop in the bucket compared to Amazon’s 1.7

article thumbnail

6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup? This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. More than 1.7

article thumbnail

4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. What Amazon has become known for is they really understand as a consumer what you want and how to get it to you really easily." billion.