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Five ways to reduce operating costs in your retail business

Inside Retail

Cost of living pressures, supply chain issues, weak consumer confidence, interest rate hikes and reduced retail spending are all making retail a tough business to be in at the moment. Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Collect and Leverage First-Party Data .

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. A year-round gifting problem solver for both consumers and retailers alike. or drop us a line at hello@giftflick.com.au. An end to order deadlines for online gift shopping.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” It is important to use your packaging for the advantage of your brand and brand messaging.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Understanding eCommerce Business Models: A Guide

Wiser

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. C2C (Consumer-to-Consumer): Here, consumers sell products or services to other consumers. For example, Amazon and eBay. Brands like Warby Parker and Everlane operate on this model.