Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same.

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Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

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Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Retail TouchPoints

DECEMBER 1, 2023

To address this, when Threads launches in the EU users in that region will have the option to access the app without creating a profile, enabling them to consume content on the platform without adding their own. Go f— yourself,” and then adding, “What this advertising boycott is going to do is, it’s going to kill the company.”

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Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. As a result, brands won’t be able to spend the budget they want on customer experience, which is bad for consumers overall.”

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Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

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Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. Those insights and communities are what actually give the metaverse its intrinsic value, especially when trying to target, engage and build brand loyalty with consumers. Contextual’ Versus ‘Additive’ Advertising. Additive Advertising.

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Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . For the year to June 2021, consumer retail spending grew by 9.1 per cent year-on-year growth in retail consumer spending to March 2022 3. Twenty-per-cent off at my local Thai restaurant on a Friday night?

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Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

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Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

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Inside Retail

AUGUST 14, 2023

The Federal Court has ordered that Dell Australia pay $10 million for misleading consumers about the discount prices of its add-on computer monitors, the Australian Competition & Consumer Commission (ACCC) reported. More than 5300 monitors were sold to consumers with overstated discounts.

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Retail Wire

DECEMBER 18, 2023

Consumers have been concerned that their devices may be selling data to advertisers. A new "Active Listening" tool now takes this worry to a heightened level.

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Consumer Advertising 189

Inside Retail

AUGUST 17, 2022

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry.

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Retail TouchPoints

AUGUST 31, 2023

To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

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Consumer Advertising Marketing Planning 289

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We Digital Signage in Amazon Fresh Stores.

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Retail TouchPoints

DECEMBER 3, 2020

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). The technology and Walgreens’ customer relationships can connect audiences to advertising platforms, enabling wag to deliver shopper reach across the digital ecosystem.

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Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Retail TouchPoints

NOVEMBER 15, 2022

Selena Gomez fans may love her wardrobe in Only Murders in the Building, but those who want to buy clothes like the ones she wears — or products advertised during the show — may find themselves grappling with an experience that’s as old school as her sidekicks in the Hulu series. Create relevant and engaging ads.

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Retail TouchPoints

AUGUST 20, 2020

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd.

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Retail TouchPoints

MAY 18, 2023

The promotional ads test will launch for select advertisers in the U.S., These new capabilities will help retail marketers build on the advertising capabilities already enabled by Meta, including generative AI applications currently being trialed with a small group of advertisers. UK, Canada and India.

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Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

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Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. However, in an era of ad innovation, advertisers have to be prepared to fail upwards.

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Consumer Advertising Shrinkage Planning 306

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

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Retail TouchPoints

MARCH 24, 2021

consumers spent an estimated $14.9 These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising.

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Retail Wire

AUGUST 1, 2023

Taco Bell is facing a proposed class-action lawsuit for alleged false advertising of its Crunchwraps and Mexican pizzas.

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Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers.

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Consumer Promotions Returns Marketing 321

Shopify

NOVEMBER 13, 2023

Retail advertising gets your brand in front of consumers via many different avenues. Learn how to use retail advertising, from email marketing to broadcast ads.

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Advertising Planning Consumer Marketing 52

Retail TouchPoints

JUNE 1, 2022

Just as we were configuring life around COVID-19, consumer behavior is drastically changing yet again due to inflation. It has become even more critical to find ways to connect with consumers as buying patterns shift and supply chain issues continue to lead to out-of-stock pressure.

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Tokinomo

AUGUST 23, 2023

In the ever-evolving realm of retail, where the intersection of technology, consumer behavior, and marketing strategies constantly reshapes the landscape, staying ahead of the curve has never been more vital.

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Inside Retail

NOVEMBER 3, 2022

Federal Court proceedings have been initiated against Dell Australia by The Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations about the cost of add-on monitors at checkout. We know that many consumers turned to online purchases to buy equipment for working and schooling from home.”.

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Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

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Retail TouchPoints

MAY 18, 2022

Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing an advertising strategy that is both captivating and authentic. Outshine Traditional Advertising (a.k.a. Often companies reach for endorsements from big-name celebrities to connect with consumers.

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Inside Retail

APRIL 19, 2021

But talking like that weird dinner party berk is how advertising seems to talk these days. In other words – the words of Shirley Polykoff, in fact – “Copywriting is a conversation with the consumer.” A great example of using common words to say uncommon things isn’t from advertising, but politics. And you’d be right.

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Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences. Like retailers, we have first-party data and a dedicated audience.

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Hunton Andrews Kurth

FEBRUARY 2, 2023

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

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