Retail TouchPoints

JULY 8, 2021

has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., Leasing at URW in a statement. “We

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Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

AUGUST 12, 2022

Online brands looking to cut CAC (customer acquisition costs) and content production costs are recognizing customer content has stepped up as the less expensive third-party proof consumers want. Getting Real: Seeing UGC Through the Consumer’s Lens. Some were and are still afraid to concede control to consumers.

Consumer 204

Consumer Marketing Advertising Promotions 204

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This could help a CPG brand pinpoint new customer segments for more targeted advertising.

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Advertising Grocer Marketing Consumer 212

Retail TouchPoints

OCTOBER 4, 2023

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands to connect with consumers. Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. said Reduto.

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Advertising Consumer Returns Shopping 234

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

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Advertising Marketing Promotions Consumer 52

Mass Relators

APRIL 2, 2024

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Target Circle Card holders will continue to enjoy a 5% discount every day, extended return periods, and free two-day shipping on thousands of items.

Returns 40

Returns Advertising Checkout Promotions 40

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected.

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Marketing Promotions Advertising Comparison Shopping 265

Wiser

MAY 8, 2024

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness.

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Accounting Promotions Returns Management 78

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Increase sales conversion by 10-15%.

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Promotions Employee Engagement Checkout Returns 95

Retail Gazette

OCTOBER 17, 2023

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. Getting the right size and fit to the consumer the first time is critical to win this holiday and build consumer trust and loyalty.”

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Returns Fashion Accessories Advertising 99

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And, amazingly so, the return on ad spend (ROAS) is almost always strong. So, what’s not to love – right?

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Advertising Marketing Returns Consumer 311

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Proprietary data and actionable insights that can be gleaned from a retailer’s direct relationships with consumers will hold the most importance.

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Advertising Promotions Consumer Customer Experience 248

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 266

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. Brand partners will also have access to metrics, such as attributed sales and return on ad spend (ROAS) from their Sprouts campaigns.

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Advertising Grocer Marketing Consumer 268

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Advertising Fashion Consumer Accounting 246

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

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Advertising Marketing Customer Experience Management 229

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

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Advertising Promotions Returns Management 130

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 245

Consumer Merchant Services Payment Services Advertising 245

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Ratings & Reviews User-generated content, such as ratings and reviews, plays a crucial role in influencing consumer choices online.

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Promotions Advertising Returns Consumer 78

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 284

Merchant Services Promotions Consumer Discount Store 284

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. So companies not only satisfy regulatory requirements but also foster a higher level of trust with their consumers.

Advertising 62

Advertising Management Point of Sale Marketing 62

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Marketing Retail Marketing Advertising Promotions 215

Retail TouchPoints

OCTOBER 21, 2022

After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy. digital advertising revenue is 28.6%, Facebook’s is 23.8% So, why market on the open web at all?

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Advertising Marketing Accounting Promotions 256

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 245

Merchant Services Finance Advertising Marketing 245

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

Advertising 52

Advertising Consumer Merchant Services Payment Services 52

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). However, analyzing this data can be time-consuming and expensive, often requiring hours of post-processing by analysts.

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Advertising Marketing Location Consumer 245

Retail TouchPoints

JULY 19, 2021

What will change, though, are the experiences that many consumers will expect, and the role that technology and data will play to support fluid, tech-agnostic experiences in the store and beyond. . Retailers have an opportunity to monetize an interaction on, say, a digital screen, when consumers go from ‘passive’ to ‘active.’”

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Advertising Consumer Customer Retention Fulfillment 298

Inside Retail

JULY 5, 2022

Simply listing products on Amazon Australia is unlikely to cut it in this competitive space, where tens of thousands of sellers are vying for consumers’ attention. This helps assess and develop strategies in five areas: Connect products to consumers with error-free listings. Connect your products to consumers.

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Fulfillment Advertising Shipping Returns 130

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. and increase return on ad spend by 32.8%. It’s another vehicle for them to learn about brands and search for product information.”

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Advertising Promotions Consumer Returns 226

Retail TouchPoints

AUGUST 26, 2020

In addition to depleting long-term profitability based on unit prices alone, retailers that are repeatedly lowering prices will begin to attract a narrowly focused consumer base. When cost goes back up following a price war, consumers are more likely to churn, forcing the business to make up for lost revenue. Preserve Market Share.

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Advertising Promotions Returns Marketing 291

Independent Retailer

MAY 12, 2022

It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .

Promotions 52

Promotions Advertising Marketing Consumer 52

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

Department Stores 264

Department Stores Consumer Promotions Returns 264

Retail TouchPoints

AUGUST 5, 2022

Media articles abound about the skyrocketing marketing dollars required to woo new consumers. As just one example, Chewy was a pandemic winner, but the company spent more than half a billion dollars marketing to consumers in 2021. This level of complexity often signals fraud to traditional detection tools.

Merchant Services 247

Merchant Services Returns Shipping Payment Services 247

Wiser

APRIL 24, 2024

Understanding the critical first two weeks of a product launch, the brand partnered with Wiser Solutions to gain insights into distribution, on-shelf availability, pricing, planogram compliance, and the effectiveness of promotional materials at the store level. The Cold Hard Challenges Launching a new product is never without its hurdles.

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Point of Sale Promotions Advertising Marketing 78