Retail TouchPoints

SEPTEMBER 1, 2022

The effects are massive for the retail industry at large, especially when you consider that $761 billion in merchandise will be returned this year [approximately 16.6% A lot of those returned products end up in landfills, so this is horrible for consumers, retailers and the planet — and it’s all coming from people misguiding consumers.

Consumer 312

Consumer Promotions Returns Marketing 312

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

Advertising 264

Advertising Consumer Marketing Accounting 264

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

MARCH 19, 2024

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. to 2X better than other media channels.”

Merchant Services 240

Merchant Services Advertising Shopping Promotions 240

Retail TouchPoints

JULY 8, 2021

has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Mass Relators

APRIL 2, 2024

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Target Circle Card holders will continue to enjoy a 5% discount every day, extended return periods, and free two-day shipping on thousands of items.

Returns 40

Returns Advertising Checkout Promotions 40

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

Advertising 52

Advertising Marketing Promotions Consumer 52

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Increase sales conversion by 10-15%.

Promotions 85

Promotions Employee Engagement Checkout Returns 85

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This could help a CPG brand pinpoint new customer segments for more targeted advertising.

Advertising 193

Advertising Grocer Marketing Consumer 193

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail Gazette

OCTOBER 17, 2023

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. This compares to the average UK shopper who plans to spend £239 on fashion during the Black Friday weekend, rising to £334 for Millennials.

Returns 104

Returns Fashion Accessories Advertising 104

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

Advertising 130

Advertising Promotions Returns Management 130

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

Advertising 65

Advertising Management Point of Sale Marketing 65

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 258

Advertising Marketing Social Commerce Consumer 258

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 257

Marketing Promotions Advertising Comparison Shopping 257

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And, amazingly so, the return on ad spend (ROAS) is almost always strong. So, what’s not to love – right?

Advertising 304

Advertising Marketing Returns Consumer 304

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 240

Advertising Promotions Consumer Customer Experience 240

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 221

Advertising Marketing Customer Experience Management 221

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. Brand partners will also have access to metrics, such as attributed sales and return on ad spend (ROAS) from their Sprouts campaigns.

Advertising 261

Advertising Grocer Marketing Consumer 261

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Another warning sign is the products being promoted might be in a higher or lower price range than their usual staples, or in a different style.

Advertising 246

Advertising Fashion Consumer Accounting 246

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. It also works especially well with sales promotions. Gamified advertising hinges on two core elements: challenge and reward. An AI-powered promotional strategy. Loyalty program.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

OCTOBER 21, 2022

After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy. Overall, there are very few ways to optimize your advertising campaigns through these kinds of providers.

Advertising 249

Advertising Marketing Accounting Promotions 249

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 227

Advertising Consumer Returns Shopping 227

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

Advertising 74

Advertising Apparel Shipping Promotions 74

Wiser

APRIL 24, 2024

Understanding the critical first two weeks of a product launch, the brand partnered with Wiser Solutions to gain insights into distribution, on-shelf availability, pricing, planogram compliance, and the effectiveness of promotional materials at the store level. The Cold Hard Challenges Launching a new product is never without its hurdles.

Point of Sale 78

Point of Sale Promotions Advertising Marketing 78

Independent Retailer

MAY 12, 2022

It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .

Promotions 52

Promotions Advertising Marketing Consumer 52

Retail TouchPoints

JANUARY 5, 2023

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. They may also consider other triggers, such as individualized promotions based on customers’ historical average order values.

Merchant Services 280

Merchant Services Promotions Consumer Discount Store 280

Retail TouchPoints

JULY 24, 2023

of these emails being spam, 36% of which are from marketing and advertising initiatives. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. To break through all this noise, retailers must rely on personalization.

Marketing 207

Marketing Retail Marketing Advertising Promotions 207

Retail Gazette

APRIL 3, 2024

The private equity-owned retailer revealed it had returned to profitability last month for the first time since its collapse in 2020, as EBITDA hit £1.5m in the 53 weeks to 30 September, up from a £15.4m loss in 2022. The private equity firm bought back Bensons but not Harveys.

Returns 62

Returns Payment Services Marketing Consumer 62

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1.

Advertising 237

Advertising Marketing Location Consumer 237

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 and increase return on ad spend by 32.8%. million impressions.

Advertising 219

Advertising Promotions Consumer Returns 219

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 237

Merchant Services Finance Advertising Marketing 237

Inside Retail

JULY 5, 2022

Your brand is responsible for advertising, promotions and shipping products to Amazon, while they control the pricing and inventory. You control the advertising, pricing, inventory and any fulfilment or logistics. Amazon Advertising helps sellers boost awareness among consumers and increase sales. Seller Fulfilled Prime.

Fulfillment 130

Fulfillment Advertising Shipping Returns 130

Retail TouchPoints

AUGUST 26, 2020

Ensuring efficient fulfillment, creating accessible and reasonable return policies and exceptional product quality all contribute to positive reviews, and can have an impact far greater than that of low price. Investing in effective advertising strategies also can be a more cost-effective way to increase demand.

Advertising 286

Advertising Promotions Returns Marketing 286

Retail TouchPoints

AUGUST 5, 2022

With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option. Similarly, returns abuse can happen when fraudsters return stolen merchandise or exploit promotions and returns policies for personal gain.

Merchant Services 239

Merchant Services Returns Shipping Payment Services 239