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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Don’t be complacent in this area.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions. Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. The practice can blow up on businesses.

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What Should You Be Doing With Your Shopper Data?

Wiser

Your next step might be to put out a promotion discounting purchases of a certain amount or higher from the same brand. Optimize Your Store Layout and Shelf Space. Tracking shopper foot-traffic can also provide insight into the best place for promotional displays and signage. What is keeping them from your store?

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

The promoting and selling strategies that retailers use to increase sales, boost profits, draw in new customers, improve customer experiences, and shape brand image are all part of merchandising. Customer experience will also improve, leading to an increase in returning shoppers. What is Merchandising?

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8 Steps to Encourage Customers to Purchase Your Product in Your Retail Shop in 2024

V Count

Bring Value to People After Visiting Your Website When customers initially visit your website, it becomes absolutely vital to provide them with substantial incentives that would motivate them to visit your physical store. The strategic placement of advertisements based on customer traffic data can significantly enhance their effectiveness.

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8 Steps to Encourage Customers to Purchase Your Product in Your Retail Shop in 2024

V Count

Bring Value to People After Visiting Your Website When customers initially visit your website, it becomes absolutely vital to provide them with substantial incentives that would motivate them to visit your physical store. The strategic placement of advertisements based on customer traffic data can significantly enhance their effectiveness.

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Offline Campaign Analytics for better targeting and engagement

Shopper Motion

Whether it’s through methods like print advertising, digital signage in-store, or experiential marketing events, offline campaign analytics are crucial for better targeting and engagement offline and can help retailers build brand awareness and drive sales. . Return on investment (ROI). Conversion rate.