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Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

Store Analytics combines product location with shopper interaction and purchase data from the stores to give brands aggregated, anonymized insights about the performance of their products, promotions and ad campaigns. Purchase behavior in stores also will be linked to online shopping activity.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions. Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. The practice can blow up on businesses.

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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It It just goes to show that supermarket and grocery retailers are constantly looking for new and innovative ways to promote their products,” said Mortimer. They could have just put an ad on TV.

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8 Steps to Encourage Customers to Purchase Your Product in Your Retail Shop in 2024

V Count

Bring Value to People After Visiting Your Website When customers initially visit your website, it becomes absolutely vital to provide them with substantial incentives that would motivate them to visit your physical store. The strategic placement of advertisements based on customer traffic data can significantly enhance their effectiveness.

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8 Steps to Encourage Customers to Purchase Your Product in Your Retail Shop in 2024

V Count

Bring Value to People After Visiting Your Website When customers initially visit your website, it becomes absolutely vital to provide them with substantial incentives that would motivate them to visit your physical store. The strategic placement of advertisements based on customer traffic data can significantly enhance their effectiveness.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Retailers use this technology for various purposes, including monitoring in-store displays, tracking brand visibility, and gathering insights from user-generated content on social media. Pricing and Promotion Optimization AI takes center stage in maximizing revenue and competitiveness for retailers and CPG companies.