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The Cheesecake Shop reveals fresh new look

Inside Retail

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. A nostalgic new store look, led by McCartney Design, will connect customers with an open kitchen which allows them to observe the cake baking and decorating. This story was originally published on Franchise Executives.

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Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

The goal, according to Amazon, is to “allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising and advertising over time.”. Purchase behavior in stores also will be linked to online shopping activity.

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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between. Of course, brand character is more than just (great) advertising. That’s simple, practical advice that helps deliver real consistency for any brand’s expression.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. It’s noticeable how few of the major retailers have invested in their stores. The term has entered the public lexicon and led to a backlash from consumers and, most strikingly, from retailers. The practice can blow up on businesses.

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8 Steps to Encourage Customers to Purchase Your Product in Your Retail Shop in 2024

V Count

Follow the Right Advertising Strategies for Your Retail Shop To ensure the success of your retail shop, it’s absolutely crucial to implement effective advertising strategies that will drive foot traffic to your store. One of the key factors to consider is the optimization of traffic flow within your store.

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Aldi launches Corner Store in convenience push

Inside Retail

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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Offline Campaign Analytics for better targeting and engagement

Shopper Motion

Whether it’s through methods like print advertising, digital signage in-store, or experiential marketing events, offline campaign analytics are crucial for better targeting and engagement offline and can help retailers build brand awareness and drive sales. . Identify areas where customers are most likely to make a purchase.