Talking Retail

MAY 28, 2021

This story continues at Advertising campaign returns to get kids eating more healthily. A TV advert will launch the third year of Veg Power’s ‘Eat Them To Defeat Them’ campaign, which aims to inspire kids to eat more healthily and help tackle rising childhood obesity, on Saturday 29 May. Or just read more coverage at Talking Retail.

Advertising 80

Advertising Returns ATS Marketing 80

Retail Times

MARCH 12, 2024

Kerrygold, the UK’s most frequently bought block butter brand¹, is to return to British TV screens this Spring as part of a major new advertising campaign that will run throughout 2024. Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

Advertising 40

Advertising Returns ATS 40

Retail TouchPoints

MARCH 12, 2024

Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform.

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Shopping Advertising Fashion Returns 248

Talking Retail

NOVEMBER 19, 2021

This story continues at Thorntons returns to TV with Christmas advertising campaign. Running from 19 November for six weeks, the humorous advert aims to “reignite shoppers’ emotional connection with the brand and drive awareness of the Thorntons. Or just read more coverage at Talking Retail.

Advertising 59

Advertising Returns ATS 59

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 305

Advertising Management Promotions Shopping 305

Retail TouchPoints

APRIL 18, 2024

“Our data-rich environment will allow our vendor partners to target consumers on a hyperlocal basis to maximize their return,” Bokarae added. We are leveraging our consumers and our collective $16.5 billion in retail sales. However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

Grocer 241

Grocer Advertising Promotions Point of Sale 241

Retail TouchPoints

SEPTEMBER 26, 2023

Brand advertisers will be able to tap into digital and in-store advertising as well as off-site advertising on brand-safe sites. Hy-Vee also operates several digital-driven ventures, including Hy-Vee Aisles Online , WholeLotta.com , VCRx.org and RedBox Rx.

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Advertising Supermarket Returns Customer Experience 231

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

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Advertising Consumer Marketing Management 284

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Advertising Promotions Marketing Target Market 98

A1 Retail

JULY 3, 2023

Jess Morris, Head European Marketplace Manager at B-Stock , comments on how the retail industry can overcome the challenges of modern-day deliveries and returns to keep customers happy and retailers from losing out. They expect fast shipping, flexible delivery options, and hassle-free returns.

Returns 98

Returns Shipping Fulfillment Advertising 98

Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

Advertising 278

Advertising Marketing Consumer Returns 278

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

Advertising 52

Advertising Marketing Promotions Consumer 52

Independent Retailer

SEPTEMBER 29, 2022

These changes have upended the digital advertising strategy for hundreds of thousands of businesses, and have forced them to find a new path to their customers. Direct-to-consumer businesses that previously relied heavily on Facebook as a way to advertise. by Scott Frey. by Scott Frey.

Advertising 81

Advertising Marketing Returns Consumer 81

Mass Relators

APRIL 2, 2024

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Target Circle Card holders will continue to enjoy a 5% discount every day, extended return periods, and free two-day shipping on thousands of items.

Returns 40

Returns Advertising Checkout Promotions 40

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 283

Advertising Planning ATS Marketing 283

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

Advertising 64

Advertising Management Point of Sale Marketing 64

Inside Retail

NOVEMBER 25, 2021

Our current plan is to come off the platforms that have chosen to ignore their own evidence, but we will return if they make their spaces safe. IR: Do you plan to increase your paid advertising on other channels? The post ‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social appeared first on Inside Retail.

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

MARCH 19, 2024

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X Additionally, TikTok has made these ads discoverable via the search tab, making it easier for advertisers to be found. to 2X better than other media channels.”

Merchant Services 254

Merchant Services Advertising Shopping Promotions 254

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 276

Advertising Marketing Social Commerce Consumer 276

Small Biz Trends

DECEMBER 2, 2021

What happens when a customer returns an item they’ve purchased? Maybe the store will offer credit, or just maybe they will refuse the return entirely. If the store has a return policy, then the terms of any returns or exchanges are laid out clearly in advance, eliminating questions in the minds of customers and staff.

Returns 122

Returns Merchant Services Shipping Payment Services 122

Talking Retail

JULY 20, 2021

The TV advert will run for six weeks across advertising screens, video-on-demand channels, Spotify and social media platforms, supported by a five-week sampling campaign. This story continues at Rubicon returns to TV with £4m investment. Barr its “No Added Boring” campaign for its Rubicon brand, as part of a wider £4m investment.

Returns 116

Returns Advertising ATS 116

Retail TouchPoints

MARCH 20, 2024

In a recent shake-up in the digital marketing and advertising world, Google vowed to officially do away with cookies , affecting 1% of Chrome users to start, then eventually cutting off cookies for everyone who uses the Chrome browser by the end of the year.

Advertising 248

Advertising Consumer Marketing Customer Experience 248

Retail Times

APRIL 26, 2022

Thin and crispy frozen pizza brand, Dr. Oetker Ristorante, has unveiled a multimillion pound video-led marketing campaign, heralding the brand’s return to TV and video advertising.

Advertising 40

Advertising Returns Marketing 40

Inside Retail

JANUARY 30, 2024

There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same. Brand marketing typically has a better return over the long run, but is also harder to execute and harder to measure effectiveness. Enter brand marketing.

Marketing 246

Marketing Returns Advertising Consumer 246

Retail Gazette

OCTOBER 17, 2023

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. This compares to the average UK shopper who plans to spend £239 on fashion during the Black Friday weekend, rising to £334 for Millennials.

Returns 105

Returns Fashion Accessories Advertising 105

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. We look forward to extending the reach of DGMN through the world’s largest social platform to deliver even more effective media for our advertisers.”

Advertising 276

Advertising Returns Marketing ATS 276

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. of online purchases were returned — up from 18.1%

Payment Services 361

Payment Services Advertising Returns Checkout 361

Talking Retail

NOVEMBER 28, 2022

advertising campaign for its Cadbury Creme Eggs when the treats reappear on shelves after Christmas. This story continues at Cadbury Creme Egg campaign set to return as white variant hits the shelves. z International is to bring back the “How Do You Not Eat Yours?”

Returns 97

Returns Advertising ATS 97

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S.

Merchant Services 286

Merchant Services Advertising Shopping Management 286

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ It is tempting to calculate the average return rate for each item and adjust conversion values accordingly, but that can be dangerous. To predict return rates, you need enough data to see a meaningful trend.

Returns 207

Returns Advertising Marketing Accounting 207

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Brands need return on ad spend (ROAS) reporting linked to sales data to justify their investment. Drive repeat purchase.

Advertising 268

Advertising Accounting Returns Management 268

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 239

Advertising Marketing Customer Experience Management 239

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

Advertising 246

Advertising Accounting Promotions Returns 246

Talking Retail

JANUARY 16, 2023

Jordans Cereals returns to TV screens following a decade-long hiatus with a new design, brand platform and advertising campaign. This story continues at Jordans Cereals returns to screens for the first time in 10 years. In addition. In addition. Or just read more coverage at Talking Retail.

Returns 52

Returns Advertising Planning ATS 52

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 268

Advertising Sporting Goods Boutique Returns 268

Retail TouchPoints

SEPTEMBER 26, 2023

It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now.

Advertising 256

Advertising Fulfillment Shipping Returns 256

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And, amazingly so, the return on ad spend (ROAS) is almost always strong. So, what’s not to love – right?

Advertising 318

Advertising Marketing Returns Consumer 318