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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Have a look and see if you can incorporate these into your retail strategy. The rise of e-commerce was a massive step forward in retail innovation. Aligning marketing and sales strategies with a cause that gives back in either a social or environmental way can be a huge benefit to retailers. Social shopping.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Retail trends tend to surface in the UK and Europe about 12-24 months before they reach Australia. On the ground, I can report that there are challenges facing UK and European retailers that savvy Australian retailers can learn from to plan ahead. Plenty of food for thought for Australian retailers.

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. One of the benefits is that it makes returns easier.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

It only took Shein aournd 15 years to dethrone other fast fashion retailers in the United States like H&M and Zara. This trend with retailers with ultra low prices succeeding is likely not going away as consumers struggle to make ends meet. Returns made in store are also free. Limited advertising.