Small Biz Trends
DECEMBER 2, 2021
What happens when a customer returns an item they’ve purchased? Maybe the store will offer credit, or just maybe they will refuse the return entirely. If the store has a return policy, then the terms of any returns or exchanges are laid out clearly in advance, eliminating questions in the minds of customers and staff.
Indigo 9 Digital
JANUARY 11, 2023
If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. This process of ordering and returning goods is very expensive. Take mattress retailer Casper.
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Indigo 9 Digital
NOVEMBER 16, 2023
Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Then there’s the cost of acquiring customers.
Indigo 9 Digital
SEPTEMBER 15, 2022
Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. One of the benefits is that it makes returns easier.
Inside Retail
OCTOBER 10, 2023
Retail trends tend to surface in the UK and Europe about 12-24 months before they reach Australia. On the ground, I can report that there are challenges facing UK and European retailers that savvy Australian retailers can learn from to plan ahead. Plenty of food for thought for Australian retailers.
Indigo 9 Digital
MAY 19, 2023
A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. Not having eCommerce also means that Primark does not have to subsidize the cost of returns and the return rate for clothing bought online is quite high. Returns made in store are also free.
Indigo 9 Digital
MARCH 9, 2023
66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Customers love it but it’s costly for retailers. Do you like this content?
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