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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 130
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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

Based on internal first-party data about inactive clients, retailers can turn to a DSP to use this data to empower advertising campaigns to re-engage these inactivesleeping users. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

Marketing 312
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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277
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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298