Rangeme

FEBRUARY 5, 2024

In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy.

Marketing Spend 52

Marketing Spend Marketing Advertising Returns 52

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”.

Marketing 273

Marketing Advertising Consumer Marketing Spend 273

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. The value exchange.

Advertising 283

Advertising Consumer Marketing Payment Services 283

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 273

Marketing Promotions Advertising Comparison Shopping 273

Retail TouchPoints

JANUARY 22, 2024

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But now, consumers expect to be able to connect directly with the brands they see on their supermarket’s shelves. By tracking customer interactions (think clicks, scrolls, hovers, etc.)

Consumer 243

Consumer Marketing Spend Marketing Customer Experience 243

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 139

Consumer Payment Services Fulfillment Advertising 139

Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. We’re seeing something like 50 retail networks launched in the U.S.

Advertising 272

Advertising Marketing Spend Marketing Customer Experience 272

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 275

Marketing Advertising Consumer Customer Retention 275

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 259

Marketing Marketing Spend Advertising Management 259

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. In the world of social media marketing, did a campaign even happen if you don’t track it?

Social Commerce 273

Social Commerce Consumer Shopping Marketing 273

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 287

Merchant Services Promotions Consumer Discount Store 287

Retail TouchPoints

FEBRUARY 3, 2021

Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high. But it is also imperative that merchants let their consumers know about these actions, and get the word out to their customers about how they are (safely) open for business. Ignoring delivery.

Advertising 245

Advertising Marketing Spend Consumer Shopping 245

Retail TouchPoints

MAY 8, 2023

Based on internal first-party data about inactive clients, retailers can turn to a DSP to use this data to empower advertising campaigns to re-engage these inactivesleeping users. We like to call this approach ‘BrandFormance,’ the integration of branding and performance marketing as parts of an integrated and KPI-driven marketing approach.

Marketing 309

Marketing Returns Advertising Marketing Spend 309

Retail TouchPoints

AUGUST 23, 2022

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 229

Marketing Beauty and Health Advertising Consumer 229

Inside Retail

MAY 12, 2022

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last. However, the group is confident it can meet analyst expectations for the full year.

Marketing Spend 130

Marketing Spend Finance Advertising Marketing 130

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying. This logic extends into the store.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . There are many explanations.

Marketing 259

Marketing Advertising Marketing Spend Planning 259

Retail TouchPoints

MAY 27, 2021

Without the limitation of having to buy and sell stuff, you host partners that will enable you to expand the breadth and depth [of your assortment] and help the consumer find what they need more easily.”. Regardless of the form the marketplace takes, the aim is the same — to keep consumers in your ecosystem for as long as possible.

Fulfillment 226

Fulfillment Advertising Shopping Department Stores 226

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. A focused, disciplined advertising approach. Wish is based in the U.S.,

Merchant Services 212

Merchant Services Drop-Shipping Shipping Payment Services 212

Retail TouchPoints

APRIL 20, 2021

Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. This relatively sudden and sweeping shift in favor of consumer privacy, while warranted, also creates business challenges. Radical Transparency.

Consumer 263

Consumer Marketing Spend Advertising Location 263

Rangeme

SEPTEMBER 6, 2022

However, there’s no need for consumer packaged goods (CPG) brands to panic. Many factors remain within a brand’s control, including marketing efforts. Five Marketing Strategies For Coming Out Of The Recession Stronger. Five Marketing Strategies For Coming Out Of The Recession Stronger. How to Market in a Downturn.

Marketing 52

Marketing Advertising Consumer Promotions 52

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 194

Shopping Merchant Services Accessories Drop-Shipping 194

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). But consumers love to visit retail establishments as they can touch, feel, or try out products. Shopper behavior and consumer trends are constantly changing.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. This trend is helping the retail media industry is building out a new category of marketing spend.”

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

JUNE 27, 2021

St Frock founder and CEO Sandradee Makejev is also adding an extra promotion and increasing her marketing spend over the next two weeks after learning in the last lockdown that staying connected with customers is the most important thing. “A A lot of people pulled back media spend,” Makejev told Inside Retail. “A

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

OCTOBER 3, 2022

Douang: Gen Z and millennial consumers are the largest spenders [for Aisle 24]. As Gen Z gets older, those consumers are going to control a bigger market spend. Perhaps this could be a way for them to develop advertising models that generate additional revenue.

Management 236

Management Inventory Management Location Shopping 236

Inside Retail

DECEMBER 6, 2022

Said Jacky Lo, the CFO: “Throughout the third quarter, we reduced incentives, eliminated promotional spend on cohorts of unprofitable users, further reduced product marketing spend and continued to develop a program of structural cost savings as we equip our business for the road that lies ahead.”. per cent, compared with 3.6

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Mass Relators

OCTOBER 10, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Promotions 52

Promotions Consumer Marketing Spend Marketing 52

I Vend

JULY 8, 2021

Focus on local – Consumers have shown a marked preference for local stores over the last 18 months, a trend that looks set to continue, so retailers are looking to emphasise local ‘flavour’ within each brick and mortar store. After a time of massive change, retailers are adapting their strategies for a new retail landscape.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Inside Retail

JULY 23, 2024

But as more retailers adopt platforms and more brands divert marketing budgets to the fast-growing channel, the future has never looked better. Offering online, off-site, and in-store marketing opportunities is critical to success.

Advertising 147

Advertising Customer Experience Marketing Checkout 147

Small Biz Trends

JUNE 30, 2023

In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Shape the future you want.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. “We Cashrewards gives back.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130