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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Warby Parker revenue up 12.2% in Q1 as it reins in marketing spend

Retail Dive

The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.

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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

It can also be a difficult feat to accomplish, considering experts say it takes at least five purchases for a consumer to be considered l o yal. Stay relevant: Tap into social listening to see how consumers feel about your brand and the industry as a whole. It solidifies your brand’s position and creates a bond that endures.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Metz has more than 25 years of experience leading consumer and durable goods companies. What that’s allowed us to do is ratchet back digital marketing spend, which is focused on driving traffic.” 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Activating Consumer Insights? – Look for the Shopper Insight Twin!

Mike Anthony

What happens when you have a super cool consumer insight, but don’t consider the shopper? Or if you think about the shopper but don’t think about the consumer? Because we need to win with both consumers and shoppers to be successful. Activating a consumer insight needs more than just a powerful consumer insight!

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