Retail TouchPoints

MAY 1, 2023

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. The most notable shift has been in VC’s emphasis on direct-to-consumer (DTC) brands.

Beauty and Health 268

Beauty and Health Consumer Health & Wellness Department Stores 268

Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 289

Advertising Marketing Spend Marketing Customer Experience 289

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 297

Marketing Promotions Advertising Comparison Shopping 297

Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MAY 1, 2023

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. The most notable shift has been in VC’s emphasis on direct-to-consumer (DTC) brands.

Beauty and Health 232

Beauty and Health Health & Wellness Department Stores Returns 232

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Romano says AR works well in retail categories that have a strong visual component.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138