Consumer Customer Experience Marketing Spend Returns 
Retail TouchPoints
SEPTEMBER 19, 2023
Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.
Retail TouchPoints
DECEMBER 5, 2023
But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.
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Retail Assist
MAY 17, 2021
Much has been said about a return to the roaring 20s, and there was certainly a feeling of optimism, and happiness in the air. Online sales continued to grow across most categories, but at a reduced rate as many consumers stepped away from their computers to head outside. Delivering a great customer experience in store.
Retail TouchPoints
APRIL 13, 2021
The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.
Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.
Inside Retail
JULY 21, 2021
According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Consumers like to see what an item would look like offline. AR] can both help and hinder the customer experience.
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. Wish is based in the U.S.,
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