Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

Marketing 263

Marketing Consumer Shopping Customer Experience 263

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138

Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Social media is where customers will go to brag, complain and advocate.

Consumer 355

Consumer Marketing Promotions Management 355

Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 268

Advertising Marketing Spend Marketing Customer Experience 268

Retail TouchPoints

APRIL 16, 2024

When it comes to direct-to-consumer, or own stores, companies can readily track EGR components like Retained Revenue and Referral Revenue with their physical stores and customer lists. This allows for a clear understanding of customer satisfaction and growth potential. However, the process varies depending on the sales model.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 268

Marketing Promotions Advertising Comparison Shopping 268

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. Wish is based in the U.S.,

Merchant Services 207

Merchant Services Drop-Shipping Shipping Payment Services 207

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

Marketing 274

Marketing Advertising Consumer Customer Retention 274

Retail TouchPoints

AUGUST 23, 2022

During a deep-dive presentation during the Retail Innovation Conference & Expo , Dalton shared some metrics that reaffirm just how crucial segmentation is as retailers strive to acquire and retain customers. If I can cement that behavior and my brand with them, then I would get that better value out of that customer.”

Marketing 224

Marketing Beauty and Health Advertising Consumer 224

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Consumers like to see what an item would look like offline. AR] can both help and hinder the customer experience.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Retail TouchPoints

FEBRUARY 3, 2021

Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high. But it is also imperative that merchants let their consumers know about these actions, and get the word out to their customers about how they are (safely) open for business. Ignoring delivery.

Advertising 245

Advertising Marketing Spend Consumer Shopping 245

365 Retail

AUGUST 11, 2023

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

365 Retail

DECEMBER 15, 2022

Whilst delivering Customer Experience (CX) remains the top priority for retailers during peak trading, they may risk leaving future revenue opportunities on the table by not effectively capturing customer data, the latest research from insights-led customer engagement platform, MoEngage, reveals.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

Retail Focus

FEBRUARY 17, 2023

For example, pioneering smart speaker brand Sonos uses a “test and learn” data culture to constantly iterate new ways of evolving its market presence across 50+ streaming services in dozens of countries worldwide. Cleanse your data The cleaner the data, the more accurate and trustworthy it is. It depends on its purpose.

Marketing Spend 130

Marketing Spend Marketing Fashion Customer Experience 130

Wiser

MAY 26, 2020

A brand’s ability to connect with consumers comes not just from what it says, but what it does. We often think of the connection between brands and customers as something that’s done through marketing. The scope of what retailers need to consider when creating a customer experience today is broad.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Richard Jones, Chief Revenue Officer at Wunderkind, commented: “CMOs are now at a crossroads.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. Organizing a retail event in a physical store can be a good way to pull consumers.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. .

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 256

Apparel Marketing Spend Accounting Consumer 256

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail TouchPoints

APRIL 2, 2021

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. You avoid wasted spend and develop tailored content. The Road Ahead for Retail.

Customer Experience 149

Customer Experience Specialty Retailers Marketing Spend Management 149

Retail TouchPoints

JULY 30, 2021

There are lots of reasons why drop-off rates are high in online sales, but there are three key trends that retailers need to consider now if they intend to stay relevant and improve their market share. Connect customer acquisition to customer experience workflows. Second, deliver a better customer experience (CX).

Marketing 279

Marketing Customer Experience Marketing Spend Returns 279

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 52

Promotions Customer Experience Marketing Spend Marketing 52