Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Mike Anthony

MAY 4, 2021

What happens when you have a super cool consumer insight, but don’t consider the shopper? Or if you think about the shopper but don’t think about the consumer? Because we need to win with both consumers and shoppers to be successful. Activating a consumer insight needs more than just a powerful consumer insight!

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Mike Anthony

MAY 4, 2021

What happens when you have a super cool consumer insight, but don’t consider the shopper? Or if you think about the shopper but don’t think about the consumer? Because we need to win with both consumers and shoppers to be successful. Activating a consumer insight needs more than just a powerful consumer insight!

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Retail TouchPoints

JUNE 5, 2020

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies.

Marketing 164

Marketing Payment Services Promotions Consumer 164

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 285

Merchant Services Promotions Consumer Discount Store 285

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Beauty and Health 221

Beauty and Health Consumer Health & Wellness Department Stores 221

365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Beauty and Health 183

Beauty and Health Health & Wellness Department Stores Returns 183

Inside Retail

AUGUST 28, 2023

Figures from the study show that more than three in five consumers feel that cashbacks are more persuasive than rewards points in encouraging them to spend, from making impulse purchases to trying out new products and opting for higher-quality items.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

JANUARY 6, 2022

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. In fact, most brands aren’t able to produce highly personalized consumer experiences at scale. Stage 2: Optimize the consumer journey with simple personalization.

Consumer 292

Consumer Marketing Spend Marketing Returns 292

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Wholesale 214

Wholesale Consumer Marketing Fashion 214

Retail TouchPoints

SEPTEMBER 19, 2023

While nearly every brand in that survey said their on-site search results are relevant, 69% of consumers said they frequently encounter irrelevant search results while shopping. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience 243

Customer Experience Checkout Marketing Spend Consumer 243

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. Wish is based in the U.S.,

Merchant Services 205

Merchant Services Drop-Shipping Shipping Payment Services 205

Retail TouchPoints

FEBRUARY 3, 2021

Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high. But it is also imperative that merchants let their consumers know about these actions, and get the word out to their customers about how they are (safely) open for business. Ignoring delivery.

Advertising 244

Advertising Marketing Spend Consumer Shopping 244

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 268

Advertising Marketing Social Commerce Consumer 268

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

JUNE 23, 2022

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Personalize Your Back-to-School Marketing. Give Back-to-School Shoppers Alternative Payment Options.

Payment Services 264

Payment Services Checkout Drop-Shipping Customer Retention 264

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Consumers like to see what an item would look like offline. Virtual try-ons advance hair and beauty.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

365 Retail

AUGUST 11, 2023

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. A lot of people pulled back media spend,” Makejev told Inside Retail.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. The retailer released its ‘Asos Your Way’ multichannel brand campaign today, which celebrates and highlights individual styles.

Fashion 64

Fashion Planning Fast Fashion Returns 64

365 Retail

DECEMBER 15, 2022

Original research of over 530+ senior UK marketers and eCommerce leaders by MoEngage reveals that delivering CX, either digitally or in an omnichannel capacity, topped retailers’ key priorities during Christmas peak trading for a third (33%).

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

Retail Gazette

APRIL 19, 2024

The ailing fashion retailer’s last-ditch attempt to stay afloat includes gaining rent reductions across 39 of its 94 UK stores, a £10m equity raise underwritten by Dunkerton, and delisting from the stock market. Dunkerton tells Retail Gazette: “The business is in a serious situation.

Planning 69

Planning Fashion Marketing Marketing Spend 69

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

Marketing 130

Marketing Returns Customer Experience Planning 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US. Retail Statistics: The Big Picture.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Small Biz Trends

JUNE 30, 2023

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer. Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales generated. What is Affiliate Marketing? How Does Affiliate Marketing Work?

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Assist

MAY 17, 2021

Much has been said about a return to the roaring 20s, and there was certainly a feeling of optimism, and happiness in the air. Online sales continued to grow across most categories, but at a reduced rate as many consumers stepped away from their computers to head outside. What are retailers saying?

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. . TECHNOLOGY.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail TouchPoints

JULY 30, 2021

According to recent Statista Market Outlook reports, the global transaction value of digital payments is as follows: 2020: $5.2 In fact, statistics at every step of the sales funnel show that retailers can only capture a very small portion of the total available market. The statistics are staggering. trillion 2021: $6.68 in the U.S.,

Marketing 279

Marketing Customer Experience Marketing Spend Returns 279

Retail Geek

NOVEMBER 20, 2023

Podcast about e-commerce and digital shopper marketing. ” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. The Jason & Scot Show. The following show notes were written by ChatGPT.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Inside Retail

JULY 21, 2021

It’s time for marketers to change tack. To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Retail Geek

AUGUST 1, 2022

But you know inflation is kind of I feel like is misunderstood and people talk about about it being one number consumers spend a bunch of money on a big basket of goods and the amount of inflation on each item in that basket of goods. Digital all in attendance. Jason: [3:24] So there are a range of forward-looking topics.

Merchant Services 52

Merchant Services Consumer ATS Apparel 52

Wiser

JULY 19, 2017

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. Marketing typically owns all aspects of customer acquisition, such as driving brand awareness, customer loyalty and retention, and increasing traffic.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Retalon

AUGUST 22, 2023

Ecommerce continues to rapidly gain market share year after year. GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. It provides insight into which products generate the highest return on investment.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98