Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 284

Advertising Marketing Social Commerce Consumer 284

Small Biz Trends

JULY 8, 2021

67% of customers admit that they bought something else while returning a product. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. The better customer experience, the more sales.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 13, 2021

During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. . Jeff Fisher.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40