Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 282

Advertising Marketing Social Commerce Consumer 282

Retail TouchPoints

APRIL 13, 2021

During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. Be ready for the peak shopping season to start earlier,” said Olanday. “In

Consumer 141

Consumer Payment Services Fulfillment Advertising 141

Small Biz Trends

JULY 8, 2021

67% of customers admit that they bought something else while returning a product. To help you out, we have collected here east-to-implement gift card promotion ideas for your business. Retail Marketing Statistics. The global retail market is growing. The better customer experience, the more sales.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138