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Why retail media has become the next big tool in performance marketing

Inside Retail

Townsend says forward-thinking retailers today are looking for much more than a list of services and a price list: they are looking at transparent working relationships with suppliers so that both parties can see the returns on the money they are investing. Embrace the opportunity.

Marketing 277
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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

RevTech Ventures , an early-stage venture capital firm that invests in both retailers and retail technology, sees potential in numerous areas. “We Investors are looking for capital-efficient consumer businesses; there’s been a return to looking for good unit economics and business fundamentals.”

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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

RevTech Ventures , an early-stage venture capital firm that invests in both retailers and retail technology, sees potential in numerous areas. “We Investors are looking for capital-efficient consumer businesses; there’s been a return to looking for good unit economics and business fundamentals.”

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 298
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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute.

Marketing 255
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How Gucci and Ikea are using AR to drive sales

Inside Retail

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Romano says AR works well in retail categories that have a strong visual component.

Returns 147
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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.