Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 266

Marketing Promotions Advertising Comparison Shopping 266

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Romano says AR works well in retail categories that have a strong visual component.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Retail TouchPoints

JUNE 16, 2021

Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. However, marketers are having trouble turning even the best content into consistent results.

Marketing 196

Marketing Returns Marketing Spend Accounting 196

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130