article thumbnail

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
article thumbnail

Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Improved customer experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

A willingness to break down institutional silos: The introduction of retail media changes not only customers’ shopping experience, but also shifts the dynamic of the traditional retail marketing ecosystem.

article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 298
article thumbnail

How Gucci and Ikea are using AR to drive sales

Inside Retail

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. AR] can both help and hinder the customer experience.

Returns 147
article thumbnail

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. However, marketers are having trouble turning even the best content into consistent results.

Marketing 255
article thumbnail

Tech stack gaps risk hindering marketing ROI as just 9% of retail CMOs believe their technology drives performance, Wunderkind research shows

365 Retail

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Only 5% believe their marketing organisation utilises their technology “extremely well”.