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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These effects are another immediate example of the incredible benefits augmented reality provides retail marketers. Your advertising creative needs to give your audience — in this case your target customers — something they find valuable. These “gifts” are often wickedly interactive, which is what makes them so engaging.

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Marketplaces like SSG.COM and Naver Shopping in South Korea are elevating customer experiences through premium product assortments and improved delivery options, respectively. He went on to say that adoption and implementation would vary across retailers, markets and product categories.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Shekar Raman is CEO and Co-founder of Birdzi , a grocery retail AI solutions company that was inspired by an idea his 11-year-old daughter had about locating products in the supermarket. He is passionate about building data-driven technologies leveraging AI and machine learning to help retailers and brands elevate the customer experience.

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Forever 21 Selects Amperity to enrich offline and online customer experience

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

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Top Retail Marketing Tools to Boost Your Business

Rain Pros

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

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Channelling success in a competitive retail market

365 Retail

This creates significant challenges for retailers and brands which are increasingly responding by taking an opti-channel approach to activation and measurement. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately. www.catalinamarketing.co.uk .