Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 249

Advertising Fulfillment Customer Experience Marketing 249

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Improved customer experience.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re

Advertising 254

Advertising Marketing Spend Marketing Customer Experience 254

Retail TouchPoints

FEBRUARY 5, 2024

Today, a savvy RMN recognizes the immense financial opportunities tied to delivering enhanced messaging, precise targeting and an exceptional customer experience through ad placements across diverse channels in our connected commerce world. Second, a larger increase in the need for personalized advertising.

Accounting 244

Accounting Finance Marketing Consumer 244

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 253

Marketing Promotions Advertising Comparison Shopping 253

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity.

Marketing 227

Marketing Consumer Advertising Retail Marketing 227

Retail TouchPoints

SEPTEMBER 20, 2021

This concept fueled a lot of retailers; in fact, 68% stated that they would begin investments towards experiential retail in 2020. Fast forward to today and we are seeing immersive experiences in multiple industries, including advertising, food and beverage, sports and retail shopping.

Advertising 262

Advertising Consumer Shopping Marketing 262

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. We focus on products that lead to experiences that dog parents and dogs can enjoy together. The company was founded in 2012 with its core product offering, BarkBox.

Wholesale 233

Wholesale Consumer Marketing Advertising 233

Retail Bound

APRIL 23, 2024

With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market. Ready to launch your product startup in the retail industry?

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 194

Checkout Shopping Kiosk Supermarket 194

Retail Bound

MAY 14, 2024

In addition to having a great product, you need to build a strong brand, create a smooth customer experience, and generate enough buzz to get people talking. Once you’ve got all of that sorted, you still need to actually get your product into the hands of customers. Develop a strong marketing strategy.

Target Market 52

Target Market Planning Marketing Retail Marketing 52

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 242

Advertising Social Commerce Consumer Marketing 242

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming.

Advertising 286

Advertising Accounting Marketing Finance 286

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. Its first-quarter results , released in mid-May, showed a 7.6 per cent to US$26.8

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021?

Consumer 245

Consumer Marketing Retail Marketing Advertising 245

Retail Bound

APRIL 11, 2024

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Moreover, Apple’s clever marketing strategy of creating hype and anticipation before the launch helped build excitement and demand for the product. Another crucial factor was the design of the shoes.

Fulfillment 52

Fulfillment Advertising Marketing Consumer 52

DMS Retail

JANUARY 19, 2024

In today’s retail landscape, the integration of chatbots and artificial intelligence (AI) has become a game-changer. Retailers, from small boutiques to large chains, are leveraging these technologies to enhance customer experience and streamline operations. How to Profit from AI in Retail Business 2.

Boutique 40

Boutique Target Market Advertising Consumer 40

365 Retail

APRIL 2, 2024

Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing. Tokinomo utilizes advanced technology to personalize customer interactions in retail settings. With over 555.6

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Inside Retail

OCTOBER 11, 2023

In fact, DTC arose in the 1990s after the commercialization of the internet, when the FDA allowed US pharmaceutical companies to advertise prescription drugs and other legalized pharmaceutical products directly to consumers. But could it still be a beneficial way for some smaller brands to launch into a market?

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Inside Retail

JUNE 20, 2022

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

Target Market 130

Target Market Marketing Advertising Shopping 130

365 Retail

DECEMBER 21, 2022

Notably, screens have become an integrated part of Omnichannel fulfilment, as these have the ability to track your sales as well as dialling up or toning down elements of your marketing within seconds, providing an invaluable tool for any business owner. . Henrik Hansen, Business Development Manager at Samsung.

Promotions 73

Promotions Outdoor Fulfillment Advertising 73

Retail Prophet

AUGUST 11, 2023

Indeed, the existential challenge facing most retailers today is how to command disproportionate levels of attention. The answer lies less in deploying new technology and more in something almost never discussed in retail circles: art. In doing so, they negate 80 percent of their brand’s opportunity to be remembered.

Consumer 52

Consumer Customer Experience Promotions Advertising 52

Rangeme

SEPTEMBER 30, 2022

Netflix’s plans to launch a low-cost subscription service featuring advertising is a classic example. By offering a cheaper deal, and consumers accepting the compromise of having to view advertisements, it has found a way to navigate this conflict.

Consumer 52

Consumer Advertising Department Stores Finance 52

Storis

MARCH 7, 2019

At the FMG Symposium, Top 100 retailers talked strategy, while Las Vegas Market buzzed with energy. Casual furniture retailers at the ICFA Educational Conference networked with one another. The stories of the current retail market have a consistent thread, regardless of the many differences among individual retailers.

Home Furnishings 52

Home Furnishings Promotions Customer Experience Marketing 52

Retail TouchPoints

DECEMBER 16, 2022

“I’m betting my whole career on retail having to think not just about digital marketing — which they still have to nail, because they’re not there yet — but really focusing on the customer experience,” said Darveau-Garneau in an interview with Retail TouchPoints. “ My biggest issue is my customer experience.

Merchant Services 275

Merchant Services Advertising Customer Experience Shipping 275

Retail TouchPoints

MARCH 30, 2023

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

Point of Sale 259

Point of Sale Checkout Consumer Promotions 259

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. in 2022, hinting at the burgeoning reliance on these sophisticated tools.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

365 Retail

APRIL 4, 2024

Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024. Our customers need scalable and reliable tools to build their business for the future.

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52

Retail TouchPoints

JULY 2, 2021

– Claire Waugh, VP, LEGO Retail Marketing Group, LEGO Group, from the session: LEGO, Tailored Brands and PepsiCo on the New Connected Economy. “In In the last 25 years, look at the internet, the MP3, Starbucks, any number of things that started to provide consumers with choice and the ability to curate their experience. .

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

365 Retail

OCTOBER 31, 2022

Therefore, the effective promotion of goods at a discounted price will be crucial for retailers’ success. . Getting your customer data clean. Retail marketers should now be getting their contacts list in order. At the same time, retail marketers can also begin leveraging interactive experiences to opt-in consumers.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52