article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 253
article thumbnail

How to Forecast Demand in Retail (2020)

Retalon

Demand forecasting drives most of the business’ performance metrics by reducing inventory costs, increasing turnover, and improving the customer experience. With better insights into true consumer demand, retailers can realign their assortment, merchandising, and promotion strategies to maximize revenue and profit.