article thumbnail

Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

Details like sale prices and price drops have been part of Google search results for some time, but the new badge offers more details on specific promotional offers to make comparison shopping directly in search easier.

article thumbnail

After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

article thumbnail

Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

With rising fuel prices, supply chain and logistics challenges, and higher labor and production costs, retailers are struggling with how to efficiently deliver a high volume of goods to consumers who have quickly become accustomed to seamless purchasing experiences.

Shipping 280
article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .

Marketing 298
article thumbnail

Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. According to Google , customers searching for a “discount code” has increased by 50% in the last year.

article thumbnail

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data. They should] take that data and put it to use to automate the customer experience to drive insights into what consumers really prefer and what they will engage with.

Consumer 290