Retail TouchPoints

JUNE 22, 2022

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Another company veteran, John Felton, will now lead the company’s operations.

Fulfillment 234

Fulfillment Finance Promotions Customer Experience 234

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 253

Marketing Promotions Advertising Comparison Shopping 253

Retail TouchPoints

FEBRUARY 9, 2024

This can also help retailers gauge the success of different promotions, helping them refine their marketing strategies and improve engagement with customers. In this capacity, he is responsible for developing strategies and building channel relationships to expand Axis’ presence in the Americas retail market.

Loss Prevention 223

Loss Prevention Jewelry Customer Experience Management 223

Retail Focus

OCTOBER 17, 2023

However, the reality is that these surfaces can be used for much more than simply pointing customers in the direction of special offers or promoting seasonal sale events. Through the use of window, wall, floor and outdoor branding, you can communicate with customers without even saying a word.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

Retail Bound

APRIL 23, 2024

As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices. Not only will this help attract environmentally and socially conscious consumers, but it will also promote a positive brand image. Focusing on Customer Experience In the retail industry, customer experience is key.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Cross Cap

FEBRUARY 1, 2018

Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. Self-serve kiosks and mobile apps integrate digital technology for a well-rounded and exciting customer experience.

Customer Experience 52

Customer Experience Payment Services Shipping Kiosk 52

Retalon

AUGUST 16, 2019

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.

Customer Experience 32

Customer Experience Fulfillment Markdowns Consumer 32

Retail TouchPoints

NOVEMBER 23, 2022

Cannabis sales were up 62% on Black Friday 2021 compared to the average November day, and the same approach traditional retailers utilize to draw in shoppers has a role to play for cannabis marketing and promotions — with an added emphasis on working with distributor partners and educating shoppers. Do you have signage set up?

Marketing 252

Marketing Promotions Retail Marketing Returns 252

Tokinomo

FEBRUARY 15, 2023

Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The way products are displayed, organized, and promoted can influence customer behavior and drive sales.

Grocer 196

Grocer Promotions Customer Experience Retail Marketing 196

Retail TouchPoints

OCTOBER 27, 2021

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

Marketing 269

Marketing Customer Experience Finance Retail Marketing 269

Retail Focus

APRIL 20, 2023

Akeneo was rated first place in the “Validation” category, which analysed a firm’s ability to support a customer through their PXM journey across sales, onboarding, support, services, and partners, and how the vendor uses customer interactions and feedback to improve their product.

Management 130

Management Customer Experience Fulfillment Marketing 130

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge.

Management 238

Management Marketing Customer Experience Inventory Management 238

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. It is more about providing top-notch customer services to give them a reason to choose your brand over the others and recommend it as well. Exceptional customer service goes beyond driving sales.

Promotions 130

Promotions Customer Experience Marketing Retail Marketing 130

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 194

Checkout Shopping Kiosk Supermarket 194

Retail TouchPoints

MARCH 26, 2024

Optimizing Retail Advertising with Zero-Party Data Retail marketers are continuously challenged to understand how well their products or services align with potential customer preferences.

Advertising 219

Advertising Apparel Consumer Marketing 219

Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products. Happy launching!

Retail Trends 52

Retail Trends Promotions Consumer Marketing 52

Retail Minded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition .

Store Layout 98

Store Layout Promotions Marketing Retail Marketing 98

365 Retail

APRIL 2, 2024

Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Shopper Motion

DECEMBER 21, 2022

This data can provide valuable insights into customer behavior and help retailers optimize the in-store shopping experience. This article will explore the role of in-store analytics in the future of retail. Some of the key benefits of in-store analytics include: Improved customer experience.

Store Layout 52

Store Layout Customer Experience Promotions Shopping 52

Inside Retail

APRIL 28, 2021

You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers. Over the last few years, as I have moved into my 40s, I have felt excluded in the way in which brands would promote and communicate their offering. Why is that important to you and how have you done this?

Fashion 246

Fashion Marketing Promotions Customer Experience 246

Shopper Motion

DECEMBER 19, 2022

The below factors have made it easier and cost-effective for retailers to collect data on shopper behavior. In addition, the growing focus on customer experience and personalization. This has led retailers to seek out ways to gather more detailed information about their shoppers. Benefits of in-store tracking. Conclusion.

Store Layout 52

Store Layout Inventory Management Promotions Target Market 52

Retail TouchPoints

JULY 19, 2021

The massive increase in Americans fleeing apartments or upgrading to more space over the last 15 months presented retailers with a once-in-a-generation opportunity to increase conversion rates and sell more products.

Retail Marketing 264

Retail Marketing Marketing Consumer Promotions 264

365 Retail

DECEMBER 21, 2022

In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey. If there’s one thing retail owners can be sure of, it’s that the future of retail marketing is firmly grounded in AV. .

Promotions 73

Promotions Outdoor Fulfillment Advertising 73

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Retailers are leveraging data analytics and customer insights to offer personalized and customized loyalty programs that cater to individual preferences and behaviors. By offering personalized experiences, retailers can deepen customer engagement and loyalty, leading to increased repeat business and brand advocacy.

Customer Retention 84

Customer Retention Management Promotions Clienteling 84

Retail Prophet

AUGUST 11, 2023

Today, we sit on the edge of yet another technology revolution in retail, with investment by retailers in AI and machine learning projected to increase up to eight-fold by 2032. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.

Consumer 52

Consumer Customer Experience Promotions Advertising 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Shopper Motion

DECEMBER 19, 2022

This data can provide valuable insights into customer behavior and preferences, which can be used to tailor the shopping experience to individual customers. We’ll also look at the ways in which personalized retail experiences are likely to evolve in the future and the impact they will have on the retail industry.

Store Layout 52

Store Layout Customer Experience Shopping Promotions 52

Storis

MARCH 7, 2019

At the FMG Symposium, Top 100 retailers talked strategy, while Las Vegas Market buzzed with energy. Casual furniture retailers at the ICFA Educational Conference networked with one another. The stories of the current retail market have a consistent thread, regardless of the many differences among individual retailers.

Home Furnishings 52

Home Furnishings Promotions Customer Experience Marketing 52

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Shopper Motion

DECEMBER 22, 2022

By leveraging in-store tracking, retailers can create more effective and efficient coupon campaigns that drive sales and customer loyalty. The role of coupons in retail marketing. Coupons are a common marketing tool used by retailers to attract and retain customers. Improved customer experience.

Target Market 52

Target Market Marketing Retail Marketing Checkout 52

Retail TouchPoints

OCTOBER 14, 2021

One of the best ways to do that, and a tactic retailers of all sizes already are employing, is by offering customers deals they can’t refuse. That’s a key reason that the the holiday promotions cycle has kicked off earlier than ever before , with Amazon, Walmart and Target leading the charge. Early Birds Get the Products.

Marketing 278

Marketing Promotions Consumer Customer Experience 278

Retail Next

FEBRUARY 19, 2020

It is also providing retailers with the right knowledge and the best skills to keep abreast of other competitive names in the market. Moreover, with adequate information about current aspects of retail marketing, they can learn how to devise effective strategies, apply appropriate techniques, and everything in between.

Management 59

Management Marketing Shipping Shopping 59

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 259

Point of Sale Checkout Consumer Promotions 259

Retalon

FEBRUARY 14, 2024

This pivot focuses on optimizing key areas such as inventory management, refining customer experiences, and predicting sales trends, all leading to an enhanced overall business performance. Retail analytics insights play a pivotal role in strategic decision-making. What are analytical insights?

Inventory Management 41

Inventory Management Management Consumer Marketing 41

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 280

Customer Retention Marketing Consumer Shopping 280

Retalon

SEPTEMBER 11, 2020

That’s because many retailers start with the wrong question when attempting to forecast: “How much do I need to sell?”. For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. Demand Forecasting Methodologies.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Retalon

AUGUST 16, 2019

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.

Fulfillment 32

Fulfillment Customer Experience Markdowns Consumer 32