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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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2021: The Year of Social Advertising

Retail TouchPoints

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

of these emails being spam, 36% of which are from marketing and advertising initiatives. To break through all this noise, retailers must rely on personalization. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

Marketing 212
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Channelling success in a competitive retail market

365 Retail

This creates significant challenges for retailers and brands which are increasingly responding by taking an opti-channel approach to activation and measurement. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately. Prem Patel, Managing Director of Catalina UK.

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Top Retail Marketing Tools to Boost Your Business

Rain Pros

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

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Top Retail Marketing Tools to Boost Your Business  

Rain Pros

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.