365 Retail

JUNE 28, 2022

In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend. With the growth of Retail Media networks, this is becoming more and more accessible for brands. Prem Patel, Managing Director of Catalina UK.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 295

Marketing Promotions Advertising Comparison Shopping 295

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

365 Retail

NOVEMBER 25, 2021

To help promote your business in the right places across the international stage, you will need to work hard to create a buzz and build awareness of your products. When looking abroad you should incorporate major search engine techniques into your marketing campaign. Incorporate SEO Tools.

Retail Marketing 52

Retail Marketing Marketing Advertising Promotions 52

Retail TouchPoints

APRIL 9, 2024

Visuals from Shein’s Spring/Summer 2024 collections adorn the exterior and interior, and promotions displayed inside the streetcar feature a special discount of 15% off for new customers. Passengers can scan QR codes displayed within the streetcar to access the offer.

Fashion 261

Fashion Promotions Advertising Retail Marketing 261

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The true power of retail media comes in connecting retail data with other channels though, including stores and third-party platforms like social media and connected TV. .

Advertising 195

Advertising Promotions Retail Marketing Marketing 195

Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. Zhang is concentrating on mainland China as she feels it’s an easier market for her to navigate. Different mindsets.

Fashion 130

Fashion Advertising Promotions Marketing 130

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. It operates using cameras to identify the demographics of those instore.

Advertising 148

Advertising Shopping Promotions Checkout 148

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Each quarter saw a different product featured at a promotional price. Remember the Black Fridays of yore?

Shopping 288

Shopping Advertising Consumer Accounting 288

Retail Bound

APRIL 23, 2024

As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices. Not only will this help attract environmentally and socially conscious consumers, but it will also promote a positive brand image. Ready to launch your product startup in the retail industry?

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. LIAs promote available products that shoppers can receive via curbside store pickup.

Marketing 230

Marketing Beauty and Health Sporting Goods Advertising 230

Retail TouchPoints

JANUARY 28, 2022

That understanding leads retailers to a better chance at creating stronger relationships, connecting with more relevant audiences and converting sales faster. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk 276

Kiosk Outdoor Checkout Marketing 276

365 Retail

APRIL 2, 2024

Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 291

Advertising Social Commerce Consumer Marketing 291

365 Retail

JULY 18, 2023

“Overstocking began last year due to misconceptions around consumer demand for products, with little foresight into how the current cost of living crisis would shake the retail industry. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52

A1 Retail

SEPTEMBER 24, 2021

Combining Scandit’s AR technology with Jisp’s consumer app, Scan & Save reads product barcodes and presents exclusive promotions, which customers can then save and redeem with their mobile phones. With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers.

Point of Sale 59

Point of Sale Promotions Advertising Consumer 59

Retail Bound

JANUARY 30, 2024

Step 5: Utilize Various Channels for Promotion In today’s digital age, there are various channels available for promoting your retail product launch and driving traffic to your in-store retail partner.

Planning 52

Planning Promotions Advertising Marketing 52

365 Retail

MAY 25, 2022

Wunderkind’s Europe-wide expansion comes at a critical time for online retailers, as Wouter Koch, Country Manager, Netherlands at Wunderkind, explained: “The online advertising landscape is changing rapidly. The post Wunderkind scales in Europe as it launches Dutch HQ appeared first on 365 RETAIL | Retail Technology News.

Advertising 117

Advertising Marketing Management Retail Marketing 117

CJ Retail Solutions

APRIL 28, 2022

Drive retail channel management improvements. Promotional compliance issues. On-shelf availability and merchandising display compliance have been a hot topic across the FMCG sector for years, further exacerbated by the impact of Covid and supply change challenges on the retail industry landscape. Are we out of stock?

Promotions 52

Promotions Advertising Management Planning 52

365 Retail

DECEMBER 21, 2022

In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey. While sales are always front of mind, festive retail spaces are more than just a shop-front advertisement.

Promotions 73

Promotions Outdoor Fulfillment Advertising 73

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Digital signage is a good example of this.

Advertising 76

Advertising Visual Merchandising Kiosk Location 76

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Minded

MAY 16, 2023

Nearly 10 million people throughout the United States work in retail. If you own a retail business and want to support your employees, provide them with high-quality uniforms. The proper uniform promotes teamwork and helps you and your employees present a united front.

Advertising 52

Advertising Management Promotions Shopping 52

Shopper Motion

DECEMBER 29, 2022

In today’s Retail Media Landscape, digital marketing might seem the way to go. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . .

Store Layout 52

Store Layout Advertising Marketing Promotions 52

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Self-service check-ins and checkouts have become the new norm, saving time and money for retailers.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Shopper Intelligence

APRIL 30, 2021

The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Not the least of which is promotions.

Management 52

Management Promotions Accounting Marketing 52

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Storis

MARCH 7, 2019

At the FMG Symposium, Top 100 retailers talked strategy, while Las Vegas Market buzzed with energy. Casual furniture retailers at the ICFA Educational Conference networked with one another. The stories of the current retail market have a consistent thread, regardless of the many differences among individual retailers.

Home Furnishings 52

Home Furnishings Promotions Customer Experience Advertising 52

Retail Prophet

AUGUST 11, 2023

Today, we sit on the edge of yet another technology revolution in retail, with investment by retailers in AI and machine learning projected to increase up to eight-fold by 2032. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.

Consumer 52

Consumer Customer Experience Promotions Advertising 52

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. 77% wanted coupons and vouchers etc while 62% said they would be loyal to retailers who offer promotions.

Promotions 52

Promotions Consumer Management Advertising 52

Retail Next

OCTOBER 15, 2019

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. Video marketing is a powerful tool.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retail Next

MARCH 10, 2020

Here’s a brief overview of major social media platforms, including their major demographics and what retail niches they work best for. There are plenty more not mentioned here, but these are the most popular for retail marketing. Print Advertising.

Marketing 64

Marketing Accounting Advertising Jewelry 64