Hyken

AUGUST 13, 2021

This week we feature an article by David Tattersall, Head of Client Relations at Handpicked Accountants , an online network housing the best-performing accountants across the UK. He writes about how successful, global brands use social media to deliver outstanding customer service experiences.

Customer Experience 118

Customer Experience Management Accounting Technical Support 118

Hyken

OCTOBER 22, 2021

Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing. He shares six ways companies and their brands can deliver an exceptional customer experience. Here are six ways you can deliver an exceptional customer experience. .

Customer Experience 120

Customer Experience Management Finance Accounting 120

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 246

Marketing Beauty and Health Advertising Consumer 246

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone. The true differentiator is CX.

Customer Experience 308

Customer Experience Clienteling Customer Retention Accounting 308

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

Marketing Spend 244

Marketing Spend Visual Merchandising Marketing Consumer 244

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge. We all like to think big.

Management 262

Management Marketing Customer Experience Inventory Management 262

Hyken

JUNE 8, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. It discusses customer experience gaps that hinder profitability and how to close them. Are you providing as good of a customer experience as you think you are?

Customer Experience 52

Customer Experience Payment Services Accounting Checkout 52

Hyken

AUGUST 4, 2023

This week, we feature an article by Srushti Shah, a digital marketer focused on effectively helping her clients and customers achieve their desired results. She writes about how artificial intelligence and machine learning technology can help businesses automate processes and put more focus on delivering amazing customer experiences.

Customer Experience 52

Customer Experience Accounting Consumer Marketing 52

I Vend

JUNE 15, 2022

Customers took to social media to vent their frustration about price differentials of up to 40%, and the confusion of some items being more expensive online than in-store, and vice versa. For a retailer that has enjoyed an enviably strong reputation with the shopping public, this retail customer experience was a big blow to its reputation.

Customer Experience 98

Customer Experience Shopping Accounting Consumer 98

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. The use of AI by marketers globally has increased by 186%.

Marketing 278

Marketing Consumer Checkout Customer Experience 278

Retail TouchPoints

JULY 20, 2023

Amazon will expand its Amazon One palm payment technology to all 500+ Whole Foods Market stores by the end of 2023. We are always looking for new ways to delight our customers and improve the shopping experience,” said Leandro Balbinot, CTO at Whole Foods Market in a statement.

Payment Services 235

Payment Services Planning ATS Supermarket 235

Retail TouchPoints

FEBRUARY 5, 2024

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. Complexity cannot live here.

Accounting 263

Accounting Finance Marketing Consumer 263

Retail TouchPoints

JANUARY 2, 2024

Over the last decade, retail brands like H&M, Zara and Urban Outfitters have anticipated this trend and launched apps to keep up with the ecommerce boom — a smart move considering it’s predicted that m-commerce (or mobile commerce) will account for 40.4% of ecommerce sales in 2024. However, building an app isn’t a quick-fix solution.

Customer Experience 250

Customer Experience Consumer Marketing Accounting 250

Retail TouchPoints

JANUARY 3, 2023

Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. According to the 2022 State of Bot Mitigation Report , nearly 70% of companies using anti-bot solutions lost revenue to bot-driven account fraud.

Merchant Services 303

Merchant Services Payment Services Accounting Checkout 303

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

Checkout 258

Checkout Customer Experience Consumer Shopping 258

Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Marketing 220

Marketing Returns Marketing Spend Accounting 220

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Shipping Returns Customer Retention 290

Retail TouchPoints

AUGUST 15, 2022

From signup to login to account changes and reviews, retailers face waves of opportunities to create a digital relationship with a customer. So how do we keep from alienating good customers while still filtering out bad actors taking aim from every angle — including false reviews, fake accounts and more?

Merchant Services 254

Merchant Services Payment Services Accounting Customer Experience 254

Retail TouchPoints

FEBRUARY 15, 2024

can link eligible accounts to earn 2% cash back from Bank of America (on top of the rewards and benefits they already earn on qualifying purchases) and one Star for every $2 spent at Starbucks. Customers can either link their accounts through the Bank of America or Starbucks site to start collecting rewards.

Sporting Goods 265

Sporting Goods Accounting Consumer Marketing 265

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. Brands that establish meaningful KPIs and track progress with performance metrics can better demonstrate accountability and transparency.

Consumer 162

Consumer Accounting Promotions Shipping 162

Retail TouchPoints

FEBRUARY 16, 2023

The retail industry had to reimagine ways to reach customers that sparked a digital transformation. The industry experimented with new approaches to how we do business in order to streamline the customer experience. One of the most common complaints customers have is waiting too long in checkout lines.

Payment Services 250

Payment Services Shopping Checkout Customer Experience 250

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. For example, at Decorilla we often tag a vendor’s account directly to offer our customers a 30% discount using our promo codes.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Inside Retail

AUGUST 22, 2022

It’s a relatively new entrant to the market, compared to other brands such as Nike and Puma, but it’s got plans to fast-track its presence in the region. The Indian sporting goods market is a sizable business that offers a wide variety of athletic items, including footwear, workout gear, athleisure and sports gear,” he added.

Planning 130

Planning Marketing Sporting Goods Apparel 130

Retail TouchPoints

MARCH 31, 2023

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Many customers bail at this point. And market figures show that they are increasingly popular.

Payment Services 267

Payment Services Accounting Point of Sale Customer Experience 267

365 Retail

JUNE 8, 2022

The past two years has seen customer experience go from a nice to have to an absolutely essential element of business strategy. Retailers need to be one step ahead of their customers, recommending actions, suggested products and services at the point they are needed.

Customer Experience 57

Customer Experience Payment Services Fulfillment Shipping 57

365 Retail

SEPTEMBER 9, 2021

DemandTec, which offers end-to-end, AI-powered lifecycle pricing solutions globally, has announced the appointment of Denise Vardakas-Styrna as VP, Marketing. Michaud appointed Vardakas-Styrna at a time when he is focused on accelerating DemandTec’s growth and market leadership. Denise Vardakas-Styrna, VP, Marketing, DemandTec.

Marketing 98

Marketing Accounting Retailing Pricing Customer Experience 98

Retail TouchPoints

JANUARY 25, 2024

Online shoppers have more options at their fingertips than ever and have developed a fickle tolerance for user experiences they consider clumsy, slow or just plain inconvenient. Passwords are at the heart of the issue and account for 30% of all abandoned online purchases.

Payment Services 261

Payment Services Shopping Accounting Checkout 261

Retail TouchPoints

DECEMBER 26, 2023

In essence, poor visual representation can lead to a sharp drop in customer loyalty among baby boomers, putting retailers at risk of losing a substantial portion of this market segment. This highlights a critical issue: retailers must prioritize accurate visual representation to minimize returns and optimize the customer experience.

Returns 254

Returns Customer Experience Consumer Advertising 254

Retail TouchPoints

OCTOBER 10, 2023

eMarketer expects retail mobile commerce sales to account for 43.4% A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before. of total retail ecommerce sales in 2023. In 2024, mobile commerce sales are expected to hit $534.18 billion, up from $415.93

Payment Services 253

Payment Services Social Commerce Accounting Customer Experience 253

Retail TouchPoints

DECEMBER 27, 2022

Programmable Voice for Greater Customer Experience (CX). Conversational commerce that includes programmable voice solutions have provided the ability to establish accounts, make purchases, pay by phone and receive delivery alerts — all using voice technology. Global Customer Engagement Report (vonage.com).

Customer Experience 320

Customer Experience Consumer Accounting Marketing 320

Inside Retail

AUGUST 1, 2023

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review.

Customer Experience 246

Customer Experience Department Stores Promotions Checkout 246

Retail TouchPoints

NOVEMBER 10, 2022

RTP: Sephora is known for having a rich customer experience. Shoppers can interact in real time with a live beauty adviser — someone you can talk with and have that one-on-one experience. It’s one of the ways we incorporate the loyalty program into our experience.

Consumer 232

Consumer Drop-Shipping Customer Experience Accounting 232

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Retail TouchPoints

AUGUST 10, 2023

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Consumer 242

Consumer Accounting Customer Experience Shopping 242

Retail TouchPoints

DECEMBER 30, 2021

Account takeover fraud, which is driven by impostor scams, increased by 50%, with no signs of slowing down in 2021. However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics.

Merchant Services 287

Merchant Services Accounting Payment Services Returns 287

Inside Retail

MARCH 7, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. It’s about flipping the script on logistics and fulfilment, from a line item cost to a customer delight opportunity.

Fulfillment 249

Fulfillment Shipping Returns Inventory Management 249

Retail TouchPoints

DECEMBER 16, 2022

The company is committed to sustainable fashion, promoting the digital garment market as a way for consumers to showcase their style digitally. DressX has developed a carbon calculation methodology for digital fashion and proposed a patent validated by The Carbon Accounting Company.

Fashion 282

Fashion Accounting Consumer Promotions 282