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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. The bottom line is, with the right technology and strategy, retailers can deliver a positive and memorable experience for every customer that walks through the door.”

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. That way, as consumer preferences and technology change, your site will deliver what your customers are looking for.

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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

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Unified customer experience: Tying up the online and the offline

Tokinomo

Customer experience is one of the most important things you need to take into account in the retail industry. If shoppers have a poor experience while making a purchase in-store or online, they might not return. Research also shows that people tend to share poor customer experiences with others.

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Retailers can’t afford to discount the customer experience this December

Inside Retail

A welcome and timely boost for retailers, the Black Friday and Cyber Monday sales are expected to account for more than 25 per cent of all holiday purchases. Great to have the dollars ringing in the registers, but what is the impact of the chaotic and, for so many, frustrating, mega event on customer experience?

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands do this under the guise of helping provide a better customer experience, but it only takes one breach for that to completely wipe out consumer trust — it exposes the extent to which brands collect, track and keep consumer data on file. 3 Tips When Navigating the new Data Privacy Landscape. Current data privacy laws in the U.S.

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What Every Retailer Should Do to Stop Account Takeover Attacks

Retail TouchPoints

Given that much of this compromised data will include email and password combinations, cybercriminals have been handed even more assets to perform Account Takeover (ATO) attacks. adults have been victims of account takeovers. ATOs occur when a cybercriminal steals login credentials to carry out identity theft and fraud.