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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Christmas in the UK is already in full swing.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” which Yan said should enable faster shipping times on those products for North American customers. Approximately 160 of those positions will be in the U.S.,

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Net Revenue Retention (NRR), a component of EGR, reflects year-over-year revenue from existing customers, providing valuable insights on recurring purchasers. Higher NRR indicates satisfied customers who are likely to spend more over time, opening doors for strategic initiatives like promotions, upselling and plan upgrades.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 194
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Jerutis: Brands can leverage their own social media accounts to alleviate many of the pressures that supply chain issues can bring. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus. RTP: What challenges or pressures can social media help address in supply chains specifically?

Consumer 360
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Retail Statistics You Should Know

Small Biz Trends

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast.