Retail TouchPoints

DECEMBER 5, 2023

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

Marketing Spend 272

Marketing Spend Visual Merchandising Marketing Consumer 272

Retail TouchPoints

FEBRUARY 2, 2024

As an example, Gillespie shared a story of a banking client that realized that customers in the Bill Pay section of its website would often open a separate screen to check their account balance before completing a payment, so the bank put an account balance window on the Bill Pay page. “ Where should I allocate marketing spend?

Payment Services 317

Payment Services Consumer Accounting Promotions 317

Retail TouchPoints

APRIL 16, 2024

At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) that keep them coming back for more. Croud acquired impakt Advisors in 2021.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

NOVEMBER 25, 2020

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

Markdowns 237

Markdowns Fulfillment Shipping Marketing Spend 237

Retail TouchPoints

JUNE 9, 2022

Jerutis: Brands can leverage their own social media accounts to alleviate many of the pressures that supply chain issues can bring. An influencers’ gift for delivering relevancy to their audience is unparalleled and an integral tool in a marketer’s toolbox. What unique value do influencers provide in this area?

Consumer 363

Consumer Marketing Promotions Management 363

Wiser

MAY 26, 2020

But the best retailers know that to truly build a connection with customers, there has to be an organizational commitment to providing the best customer experience possible. That means your supply chain, in-store experience, digital channels, marketing, and more have to be aligned with what your target consumers really want.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138