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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” Then you’d have to take into account the volume differences and the fact that one is organic, and one is not.”

Markdowns 318
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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

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Retailers can’t afford to discount the customer experience this December

Inside Retail

A welcome and timely boost for retailers, the Black Friday and Cyber Monday sales are expected to account for more than 25 per cent of all holiday purchases. Great to have the dollars ringing in the registers, but what is the impact of the chaotic and, for so many, frustrating, mega event on customer experience?

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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

Brands are under increasing pressure to minimize the environmental footprint of their packaging materials and processes, from reducing waste and emissions to promoting recycling and circularity. Brands that establish meaningful KPIs and track progress with performance metrics can better demonstrate accountability and transparency.

Consumer 147
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10 Ways to Promote Your Next New Product

Wiser

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. The product promotion process can seem daunting, of course. This involves not only making potential customers aware of the product but also persuading them to take action and purchase.

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Guest Post: 4 Ways to Transform Customer Experience While Growing Rapidly

Hyken

He shares the four key areas that lead to elevated customer experiences while growing rapidly. This is often a tough act to balance: rapidly scaling up business while still providing personalized customer service. Happy Enabled Employees = Happy Customers. Voice of Customer. Closing the Operational Gap.

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Guest Post: Understanding Digital Customer Experience in Retail Industry

Hyken

He shares how retailers can understand the digital customer experience in the retail world. Did you know that 70% of consumers have stopped doing business with a brand following a poor customer experience? An experience through the customer’s buying journey is quite crucial and must be addressed by the retailers.