Remove Accounting Remove Customer Experience Remove Markdowns Remove Promotions
article thumbnail

Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” Then you’d have to take into account the volume differences and the fact that one is organic, and one is not.”

Markdowns 314
article thumbnail

2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. Bad Bots are Siphoning Profits.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At ” Like many retailers, Mejuri acquires and engages its customers from a diverse set of marketing channels, including Facebook, Instagram, Pinterest and Google.

Markdowns 193
article thumbnail

Personalization vs. Consistency in the Retail Customer Experience

Retalon

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.

article thumbnail

Top 3 Challenges in Demand Forecasting, and How Analytics Solves Them (2022)

Retalon

Price elasticity of demand, meaning the effect that a set price will have on demand, is an important consideration when setting prices, running promotions, or markdowns. Customer experience. Unfortunately, approximations often lead to lost sales, drastic markdowns, and unfulfilled potential. Reduced markdowns.

article thumbnail

5 Major Retail Digital Transformations to Watch For in 2021

Retalon

Although e-commerce gets all of the attention, the past two decades of technological change have transformed every aspect of the retail business — from planning, inventory, pricing, and promotions — all the way down to customer service and the in-store experience. to optimize inventory for gross margins.

article thumbnail

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

On the other hand, another retailer might want to enhance the customer experience, so they would choose KPIs like customer satisfaction and retention. This dramatically increases revenue from transfers, lowers inventory costs and increases sales while helping you avoid unnecessary markdowns and subsequent allocations.