CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges
Retail TouchPoints
JUNE 16, 2021
Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. However, marketers are having trouble turning even the best content into consistent results.
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