Inside Retail

OCTOBER 13, 2021

The brainchild of The Pistol , the business has more than 11 years of experience in developing technology to deliver campaigns across digital channels, starting with the early era of intensive Facebook advertising opportunities, the company understands the value and potential returns of the virtual real estate of retail media. .

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JUNE 16, 2021

Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute.

Marketing 215

Marketing Returns Marketing Spend Accounting 215

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. economy is retail, now you know.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Retail Gazette

NOVEMBER 23, 2023

It helps a retailer establish which tactics are most effective for the FMCG’s marketing spend and their own marketing expenditure and plan for how these work in harmony. Paul Frampton-Calero is European president of marketing agency CvE Click here to sign up to Retail Gazette‘s free daily email newsletter

Advertising 67

Advertising Marketing Marketing Spend Accounting 67