Inside Retail

OCTOBER 13, 2021

Townsend says forward-thinking retailers today are looking for much more than a list of services and a price list: they are looking at transparent working relationships with suppliers so that both parties can see the returns on the money they are investing. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JUNE 16, 2021

Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute.

Marketing 211

Marketing Returns Marketing Spend Accounting 211

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. economy is retail, now you know.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Gazette

NOVEMBER 23, 2023

It helps a retailer establish which tactics are most effective for the FMCG’s marketing spend and their own marketing expenditure and plan for how these work in harmony. They want a consistent way of measuring net new revenue across retailers so establishing common standards and methodology for measurement is critical.

Advertising 69

Advertising Marketing Marketing Spend Accounting 69