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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 205
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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

Today, a savvy RMN recognizes the immense financial opportunities tied to delivering enhanced messaging, precise targeting and an exceptional customer experience through ad placements across diverse channels in our connected commerce world.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Marketers are really at the forefront of this transformation ,” Schwartz said.

Marketing 245
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Personalization vs. Consistency in the Retail Customer Experience

Retalon

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.

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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge.

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Four KPIs to capture the success of your retail loyalty program

Inside Retail

Customer retention rate (CRR) is a foundational metric for retail marketers. CRR can help retailers determine how effective their marketing strategies (such as loyalty programs) are with attracting new customers versus keeping the ones they already have. RPR = Repeat customers/total buying customers.

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4 Strategies from the Most Visible Retail Brands

Retail TouchPoints

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly.