Retail TouchPoints

AUGUST 7, 2023

That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Reducing shopping and shipping friction.

Merchant Services 211

Merchant Services Drop-Shipping Shipping Payment Services 211

Retail TouchPoints

NOVEMBER 25, 2020

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 190

Markdowns Fulfillment Shipping Marketing Spend 190

Retail Next

APRIL 1, 2021

Customers (or should I say “shoppers”) don’t look at different channels. Half shipped, half in store? Ship to store? TECH CONNECTS: HELPING BRIDGE THE JOURNEY (five places that improve the end-to-end experience). Again, Nordstrom with their new Nordstrom Live virtual shopping experiences. They are in control.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail TouchPoints

APRIL 2, 2021

For lifestyle retailer Urban Outfitters, mobile personalization is the sweet spot — the brand wins customer loyalty through its app by generously rewarding ‘total behavior,’ such as incentivizing users for connecting a social media account to the app or attending an in-store event. You avoid wasted spend and develop tailored content.

Customer Experience 149

Customer Experience Specialty Retailers Marketing Spend Management 149