Retail TouchPoints

JUNE 9, 2022

RTP: What challenges or pressures can social media help address in supply chains specifically? Jerutis: Brands can leverage their own social media accounts to alleviate many of the pressures that supply chain issues can bring. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% These occupations account for 6.3% To help you out, we have collected here east-to-implement gift card promotion ideas for your business.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138