Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Talking Retail

AUGUST 25, 2021

The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.

Advertising 105

Advertising Brand Management Promotions Management 105

Wiser

DECEMBER 18, 2023

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Inventory Management Marketing 139

Inside Retail

AUGUST 22, 2023

When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.

Apparel 246

Apparel Promotions Consumer Fashion 246

Wiser

MARCH 4, 2024

Customized Solution Implementation: Recognizing the specific needs associated with each phase of maturity facilitates the selection and implementation of solutions that are most relevant, promoting operational excellence and competitive differentiation.

Management 78

Management Brand Management Inventory Management Marketing 78

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 263

Brand Management Fashion Planning Promotions 263

Retail Focus

MARCH 3, 2023

So, how do the big brands manage to do this? It’s the way retail stores promote their brand, products, and quality of services. Even though they use the same space, each new design looks fresh and enticing, which is exactly the point. It’s also a trick to make the display look more attractive and dynamic.

Visual Merchandising 130

Visual Merchandising Promotions Brand Management Management 130

Wiser

OCTOBER 4, 2023

The Role of Social Media in Brand Recognition Social media serves as a potent tool for enhancing brand recognition by providing a platform for brands to create and share engaging content and promoting a direct and personalized connection with the audience. User-generated content is another powerful tool for engagement.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Retail Focus

FEBRUARY 9, 2023

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Moreover, they find themselves stuck in regulatory and administrative situations.

Payment Services 265

Payment Services Beauty and Health Shopping Promotions 265

Mass Relators

DECEMBER 20, 2021

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. She was promoted to her current role of director of marketing operations in 2019. He was promoted to director of marketing and advertising in 1988 and to his current role in 1989.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Mass Relators

NOVEMBER 17, 2022

Walgreens also promoted Dale Johnson to general merchandise manager of consumables with responsibility for the chain’s grocery, household and general merchandising business. career, he held merchandising leadership roles at Target Corp. Canady holds a B.S. Dale Johnson.

Store Operations 52

Store Operations Brand Management Promotions Management 52

Wiser

DECEMBER 12, 2022

So, retailers can still sell products at a lower point than the policy states, they simply can’t promote them that way based on their agreements with the brands. Ultimately, it’s in the best interest of the retailer to adhere to the MAP policy guidelines in order to continue doing business with the brand.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Retail Focus

JANUARY 5, 2024

This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours. Digital tools can aid in this by improving efficiency and reducing waste, thereby supporting the brand’s sustainability goals.

Customer Experience 148

Customer Experience Supply Chain Management Clienteling Management 148

Small Biz Trends

JUNE 4, 2022

But with so many tools and techniques promoted online, it can be easy to over-complicate things. If you use your blog as a money-making avenue, you probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time-consuming. Follow the Four S’s for Social Media Success.

Marketing 128

Marketing Brand Management Promotions Management 128

Rain Pros

APRIL 3, 2024

One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media. Consider Special Promotions Sales may be low during certain seasons because of reduced consumer interest or a decline in purchasing power. Here are some ways to maximize slower business seasons.

Planning 52

Planning Promotions Management Marketing 52

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail Focus

JULY 5, 2022

Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. To set rates, transmit and pay invoices, file taxes, and develop and monitor your budget, you must have a system in place as soon as possible.

Accounting 227

Accounting Planning Advertising Brand Management 227

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Shopper Intelligence

APRIL 30, 2021

The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Not the least of which is promotions.

Management 52

Management Promotions Accounting Marketing 52

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. You’ve got to have great product and a great experience.”

Checkout 278

Checkout Marketing Fashion Shipping 278

Wiser

SEPTEMBER 20, 2023

Moreover, it encourages team collaboration and promotes open communication within the organization, which can be invaluable in creating a cohesive business strategy. It doesn’t require any technical skills or sophisticated software; it’s a straightforward process that involves critical thinking and honest appraisal.

Planning 144

Planning Marketing Management Brand Management 144

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 220

Shopping Merchant Services Fulfillment Social Commerce 220

Mass Relators

MAY 19, 2021

The solutions in the Revenue Brand Management Studio will help brands win market share by combining their first-party assets with IRI’s data and capabilities to quickly discover and capture pricing and promotion opportunities via prescriptive, intelligent and automated insights.

Brand Management 52

Brand Management Management Promotions Marketing 52

Mass Relators

MAY 26, 2021

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

Returns 52

Returns Management Marketing Brand Management 52

Wiser

NOVEMBER 6, 2023

This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business. When customers have all the information they need at their fingertips with just a few clicks, including detailed product descriptions, high-resolution images, and customer reviews reduces uncertainty and builds trust.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Inside Retail

MAY 23, 2021

You might have just graduated, gotten a promotion or a pay rise. The staff can be friendly and welcoming, but it’s up to the brand managers, designers, training leaders and the fashion retail industry as a whole to evolve the system. Imagine the following. You have a special occasion coming up. All that’s left to do is find it.

Fashion 34

Fashion Department Stores Shopping Brand Management 34

Wiser

AUGUST 25, 2023

They know the main factors that drive sales, availability, promotional compliance, share shelf, visibility that are critical for revenue growth. Like when you see, you know, the general manager really liked the data. So, they come back on the next visit to free up a spot for our brand. No new news there.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78