Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. However, the dynamic nature of eCommerce platforms presents retailers with various challenges.

Promotions 139

Promotions Management Inventory Management Marketing 139

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 287

Brand Management Fashion Planning Promotions 287

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI. Proximity retail can provide this.

Payment Services 265

Payment Services Beauty and Health Shopping Promotions 265

Wiser

OCTOBER 4, 2023

The Role of Social Media in Brand Recognition Social media serves as a potent tool for enhancing brand recognition by providing a platform for brands to create and share engaging content and promoting a direct and personalized connection with the audience. User-generated content is another powerful tool for engagement.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Retail Focus

JANUARY 5, 2024

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Customer Experience 148

Customer Experience Supply Chain Management Clienteling Management 148

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

MAY 10, 2021

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Rain Pros

APRIL 3, 2024

Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business.

Planning 52

Planning Promotions Management Marketing 52

Mass Relators

NOVEMBER 17, 2022

Walgreens also promoted Dale Johnson to general merchandise manager of consumables with responsibility for the chain’s grocery, household and general merchandising business. Canady holds a B.S. from Purdue University and an MBA from the University of Michigan’s Ross School of Business. Dale Johnson.

Store Operations 52

Store Operations Brand Management Promotions Management 52

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. You must set your business out from competitors.

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

DECEMBER 12, 2022

Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. Often, these consequences are a last resort because brands don’t actually want to lose any of their retail partners.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Small Biz Trends

JUNE 4, 2022

But with so many tools and techniques promoted online, it can be easy to over-complicate things. If you use your blog as a money-making avenue, you probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time-consuming. Protect Your Brand with Automated Monitoring.

Marketing 128

Marketing Brand Management Promotions Management 128

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. You’ve got to have great product and a great experience.”

Checkout 279

Checkout Marketing Fashion Shipping 279

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Not the least of which is promotions. Promotions are good.

Management 52

Management Promotions Accounting Marketing 52

Mass Relators

MAY 19, 2021

The Revenue Management Studio today includes IRI’s Price Compliance and Price Optimization solutions. Consumer Demand Studio: Delivers an understanding of the drivers of future performance across internal and external causal variables, including proprietary data and planned activities, to predict both short- and long-term demand.

Brand Management 52

Brand Management Management Promotions Marketing 52

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 243

Shopping Merchant Services Fulfillment Social Commerce 243

Wiser

SEPTEMBER 20, 2023

Collaborations with other brands could also create new avenues for revenue. Changing consumer tastes and rising commodity prices can also impact their profitability. Moreover, it encourages team collaboration and promotes open communication within the organization, which can be invaluable in creating a cohesive business strategy.

Planning 144

Planning Marketing Management Brand Management 144

Mass Relators

MAY 26, 2021

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

Returns 52

Returns Management Marketing Brand Management 52

Wiser

NOVEMBER 6, 2023

This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business. Each element plays a crucial role in shaping the consumer’s decision-making process. Thus, well-optimized product pages create a win-win scenario, driving sales growth and enhancing customer satisfaction.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Wiser

AUGUST 25, 2023

They know the main factors that drive sales, availability, promotional compliance, share shelf, visibility that are critical for revenue growth. Like when you see, you know, the general manager really liked the data. So, they come back on the next visit to free up a spot for our brand. No new news there.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78