Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Brand Management 78

Brand Management Management Consumer Marketing 78

A1 Retail

OCTOBER 12, 2023

The campaign introduces the brand line ‘Food too, who knew?’ letting shoppers know that the Amazon they rely on every day is now – perhaps unsurprisingly – launching own-brand groceries. With byAmazon groceries, consumers can expect more wow in their weekly shop. Media planning and buying is by Rufus.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. Create An Accounting System And A Bank Account. Set up your company’s accounting system in collaboration with an accountant. Find out which accounting software options are available for the type of small business you operate.

Accounting 227

Accounting Planning Advertising Brand Management 227

Retail TouchPoints

MAY 10, 2021

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Buyer vs National Account Manager. Promotions are good.

Management 52

Management Promotions Accounting Marketing 52

Wiser

AUGUST 25, 2023

They know the main factors that drive sales, availability, promotional compliance, share shelf, visibility that are critical for revenue growth. Now, obviously, there’s going to be accounts where no matter how good the data shows, right, you won’t get that authorization to make changes to the home shelf. No new news there.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78