Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Brand Management 78

Brand Management Management Consumer Marketing 78

A1 Retail

OCTOBER 12, 2023

Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. There is also a two-week London-wide digital outdoor and digital display campaign. Media planning and buying is by Rufus.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Retail TouchPoints

AUGUST 31, 2023

After signing into their Amazon accounts, Prime members will pay for their orders using a payment method from their Amazon wallets and Shopify Payments will process the payment through Shopify’s Checkout. Merchants will see automatically synced orders, promotions, catalog listings and taxes within their Shopify admin.

Merchant Services 260

Merchant Services Payment Services Fulfillment Checkout 260

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Retail Focus

JULY 5, 2022

Create An Accounting System And A Bank Account. Set up your company’s accounting system in collaboration with an accountant. Find out which accounting software options are available for the type of small business you operate. Brand Your Business. Wish to DIY this component?

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

MARCH 4, 2024

Customized Solution Implementation: Recognizing the specific needs associated with each phase of maturity facilitates the selection and implementation of solutions that are most relevant, promoting operational excellence and competitive differentiation. Online No.

Management 78

Management Brand Management Inventory Management Marketing 78

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 264

Consumer Marketing Accounting Brand Management 264