Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Brand Management 78

Brand Management Management Consumer Marketing 78

A1 Retail

OCTOBER 12, 2023

Available at Amazon Fresh in store and online, as well as through Amazon.co.uk , the brand’s mission is to give shoppers gobsmacking quality and outstanding value. The brand campaign uses smile-shaped food to playfully imitate the iconic Amazon smile, landing the message that Amazon now does food!

Advertising 59

Advertising Promotions Outdoor Accounting 59

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z This story continues at Cadbury adds nutty flavour to Wispa range.

Accounting 111

Accounting Brand Management Promotions Management 111

Retail Focus

JULY 5, 2022

It would help if you had a standard business plan to get funding because banks will look at it to see whether you’d be a good loan candidate. Create An Accounting System And A Bank Account. Set up your company’s accounting system in collaboration with an accountant. Brand Your Business. Seek Advice .

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

MARCH 4, 2024

Wiser Solutions is a pivotal partner in this journey, offering a suite of tools and insights designed to steer businesses through the complexities of retail maturity at every phase. 1: Foundational Phase Foundational brands are seeking a competitive edge through more sophisticated analysis methods, without significantly increasing costs.

Management 78

Management Brand Management Inventory Management Marketing 78

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 262

Consumer Marketing Accounting Brand Management 262

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52