Wiser

MARCH 4, 2024

Wiser Solutions is a pivotal partner in this journey, offering a suite of tools and insights designed to steer businesses through the complexities of retail maturity at every phase. 1: Foundational Phase Foundational brands are seeking a competitive edge through more sophisticated analysis methods, without significantly increasing costs.

Management 78

Management Brand Management Inventory Management Marketing 78

Retail TouchPoints

MAY 10, 2021

A recent Greenbook Research Industry Trends Report revealed that empathy is now a KPI that brands are actively tracking, which in turn has led to a rise in “customer closeness” programs. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. He first joined Discuss.io

Consumer 259

Consumer Marketing Accounting Brand Management 259

Retail TouchPoints

JULY 20, 2020

By optimizing excess inventory management and partnering with off-price retailers, companies can distribute leftover products through a simplified process that creates additional revenue and reduces harmful waste — a proven win-win recipe for brand growth, customer loyalty and sustained success. How Is Excess Inventory Optimized?

Inventory Management 148

Inventory Management Apparel Fashion Specialty Store 148

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The National Account Manager is driven by the incessant demands of the CPG firm to drive volume to keep factories operating efficiently – to “hit the plan”. Rather, I refer mainly to the clash between FMCG brand marketing and sales. This is the holy grail the brand manager chases.

Management 52

Management Promotions Accounting Marketing 52

Mass Relators

JANUARY 24, 2022

From their inception in 2020, 28 th Labs was a strategic partner for MPG, providing Amazon brand management services for some MPG clients. Co-founders Kevin Lippy and Tripp Standa, both of whom brought with them considerable expertise and proven success in building brands via Amazon/ eCommerce channels. PRINCETON, N.J.

Marketing 52

Marketing Management Accounting Brand Management 52

Wiser

MAY 5, 2020

If you’re like me, it feels natural to almost block anything to do with “COVID-19” in order to remain focused and concentrated on the daily tasks at hand. One practice that we can do to retract that illusion of reach is reflect upon our own behavior as consumers and test to see if that is replicated amongst a sample size at scale.

Consumer 88

Consumer Shopping Accounting Brand Management 88

Hyken

APRIL 25, 2022

Now, as customers start to engage with brands more holistically again, interacting both in-person and virtually, organizations across all sectors need to ensure they are able to meet customer expectations at every touch-point to retain their customers. When a customer takes the time to download an app, it’s a commitment.

Customer Experience 54

Customer Experience Consumer Accounting Brand Management 54

365 Retail

AUGUST 25, 2023

For example in the UK, for the launch of Lush x Stranger Things, Lush had its most engaged tweet of all time, since the brand account was created in 2009, when posting a sneak peek. explains Melody Morton on the synergy between the brands. This extends to the collaboration offerings available.

Beauty and Health 52

Beauty and Health Shopping Accounting Brand Management 52

Retail Focus

JUNE 29, 2021

However, as any retailer will testify, it’s not a simple case of defining a brand architecture, visual identity, or store design and simply pressing ‘go’. Simply put, the point at which our customers interact with our brands is actually the biggest variable – and the highest risk point. .

Customer Experience 264

Customer Experience Visual Merchandising Accounting Management 264

Retail TouchPoints

DECEMBER 31, 2021

With all of this in mind, how are retailers making the shift at scale — and doing so, more importantly, in a way that drives easy adoption? A retailer unwilling to let a brand manage its own media or access attribution data is now likely to lose their allocation. Brady Donnelly is Managing Director at Sela , a PCA Group company.

Marketing 309

Marketing Marketing Spend Brand Management Consumer 309

Wiser

AUGUST 25, 2023

At Wiser Solutions, we understand that increasing your share of shelf is a top priority for any business. I am the senior director of marketing at Wiser Solutions. I work in product enablement here at Wiser and I will be hosting today’s session for you. Let’s get going. Welcome everybody. My name is Matt.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Mass Relators

APRIL 22, 2021

The growing list of eligible products can be viewed at Kroger.com. The program allows consumers who sign up to collect flexible plastic packaging (bags, pouches, liners, and wraps) from Kroger’s Our Brands in any available box. The post Kroger expands recycling program with TerraCycle appeared first on MMR: Mass Market Retailers.

Drop-Shipping 52

Drop-Shipping Shipping Consumer Accounting 52