Retail TouchPoints

JULY 20, 2020

By optimizing excess inventory management and partnering with off-price retailers, companies can distribute leftover products through a simplified process that creates additional revenue and reduces harmful waste — a proven win-win recipe for brand growth, customer loyalty and sustained success. How Is Excess Inventory Optimized?

Inventory Management 150

Inventory Management Apparel Fashion Specialty Store 150

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Buyer vs National Account Manager. Which two worlds do we connect?

Management 52

Management Promotions Accounting Marketing 52

Wiser

MAY 5, 2020

If you’re like me, it feels natural to almost block anything to do with “COVID-19” in order to remain focused and concentrated on the daily tasks at hand. When we’re in our day-to-day we feel that the consumer can be, sometimes, so very far from us. USA Today also reports that this doesn’t mean that there is a massive shortage problem.

Consumer 88

Consumer Shopping Accounting Brand Management 88

Hyken

APRIL 25, 2022

Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. Retail Customer Experience) More than half, 60%, of consumers would rather sit in a traffic jam than have a poor customer experience, according to a Telus International survey. Magazine) What makes a brand essential?

Customer Experience 54

Customer Experience Consumer Accounting Brand Management 54

Mass Relators

JANUARY 24, 2022

From their inception in 2020, 28 th Labs was a strategic partner for MPG, providing Amazon brand management services for some MPG clients. Co-founders Kevin Lippy and Tripp Standa, both of whom brought with them considerable expertise and proven success in building brands via Amazon/ eCommerce channels. PRINCETON, N.J.

Marketing 52

Marketing Management Accounting Brand Management 52

Retail TouchPoints

DECEMBER 31, 2021

With all of this in mind, how are retailers making the shift at scale — and doing so, more importantly, in a way that drives easy adoption? A retailer unwilling to let a brand manage its own media or access attribution data is now likely to lose their allocation. Brady Donnelly is Managing Director at Sela , a PCA Group company.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Retail Focus

JUNE 29, 2021

Our retail brand, and the way it’s experienced by the customer, is now recognised as one of the biggest differentiators in the business. It drives our footfall and website traffic, increases willingness to pay and consumer loyalty, sets us apart from our competitors and even helps us attract top talent. Brands mean business. .

Customer Experience 264

Customer Experience Visual Merchandising Accounting Management 264

Wiser

AUGUST 25, 2023

At Wiser Solutions, we understand that increasing your share of shelf is a top priority for any business. I am the senior director of marketing at Wiser Solutions. I work in product enablement here at Wiser and I will be hosting today’s session for you. Let’s get going. Welcome everybody. My name is Matt.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Mass Relators

APRIL 22, 2021

The growing list of eligible products can be viewed at Kroger.com. The program allows consumers who sign up to collect flexible plastic packaging (bags, pouches, liners, and wraps) from Kroger’s Our Brands in any available box. Kroger recognizes the negative impact packaging—including plastic waste—can have on the environment.

Drop-Shipping 52

Drop-Shipping Shipping Consumer Accounting 52