Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. However, the dynamic nature of eCommerce platforms presents retailers with various challenges.

Promotions 139

Promotions Management Inventory Management Marketing 139

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 285

Brand Management Fashion Planning Promotions 285

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Retail TouchPoints

MAY 10, 2021

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Retail Focus

JANUARY 5, 2024

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Easier said than done, especially for a brand that is still working its way back from the brink. My daughter lives in technology.

Checkout 279

Checkout Marketing Fashion Shipping 279

Rain Pros

APRIL 3, 2024

Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business.

Planning 52

Planning Promotions Management Marketing 52

Small Biz Trends

JUNE 4, 2022

There are tons of tech tools and trends that may impact your digital marketing strategy. This can have far-reaching implications for businesses that market digitally. Your business probably already uses social media for marketing. But with so many tools and techniques promoted online, it can be easy to over-complicate things.

Marketing 128

Marketing Brand Management Promotions Management 128

Mass Relators

NOVEMBER 17, 2022

Veteran mass market retailing executive Cory Canady has been named head of merchandising operations and transformation at Walgreens. Under his leadership, his team achieved a period of record growth, market share gains and significant improvement in e-commerce profitability. DEERFIELD, Ill. Cory Canady. Canady holds a B.S.

Store Operations 52

Store Operations Brand Management Promotions Management 52

Wiser

DECEMBER 12, 2022

Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. Often, these consequences are a last resort because brands don’t actually want to lose any of their retail partners.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

SEPTEMBER 20, 2023

Regardless of industry, size, or market position, every business can benefit from the clarity and direction a SWOT analysis provides. These could be an untapped market, a trend that favors your product or service, a competitor going out of business, etc. So, is SWOT analysis necessary for your business? The answer is a resounding yes.

Planning 144

Planning Marketing Management Brand Management 144

Shopper Intelligence

APRIL 30, 2021

“Category” is one of those few parts of consumer goods life where it’s our job to bridge the divides, bring people together and align different objectives. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ).

Management 52

Management Promotions Accounting Marketing 52

Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. in November 2022. with hit educational toys and games like Sneaky, Snacky Squirrel and Playfoam.

Shopping 242

Shopping Merchant Services Fulfillment Social Commerce 242

Mass Relators

MAY 19, 2021

The Marketing Studio today includes IRI’s Media Activation and Media Measurement solutions. The Revenue Management Studio today includes IRI’s Price Compliance and Price Optimization solutions. The Consumer Demand Studio today includes IRI’s Demand Forecasting and Trendspotting solutions.

Brand Management 52

Brand Management Management Promotions Marketing 52

Mass Relators

MAY 26, 2021

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

Returns 52

Returns Management Marketing Brand Management 52

Wiser

NOVEMBER 6, 2023

This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business. Each element plays a crucial role in shaping the consumer’s decision-making process. Thus, well-optimized product pages create a win-win scenario, driving sales growth and enhancing customer satisfaction.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Wiser

AUGUST 25, 2023

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78